Background & Objectives

Working with Telegraph Jobs (part of The Telegraph Media Group) and
Talent 2, the leading HR Business Process Outsourcing organisation in the Asia Pacific region.
 
We have helped to promote a number of high profile industry events both in the UK and in Asia.
 
Some of these events were aiming to increase brand awareness here in the UK and also were part of a prospecting strategy to win new business.
 

Implementation

Our services include;

• Design and delivery of Event Marketing email campaigns – event promotion, registration confirmation, pre-event reminders, post event updates and feedback requests
   
• Behavioural email marketing techniques to maximise event registrations
   
• Set up of an online event registration process
   
• Several event micro sites
   
• Creation of online surveys & polls
   
• Consulting and advice on email strategy and tactical implementation
   
• A ‘Managed service’ – they outsource all aspects of their email marketing
   
• B2B prospecting data acquisition, data cleansing and management for campaigns
   
• Design of Event Advertising for inclusion in the Daily Telegraph
   

Results Achieved

• Increased volume of event registrations
   
• More efficient event registration and management process
   
• Reduction in event management costs
   
• Prospecting emails led to high quality new business leads
   
• Our highly responsive managed service team were able to meet some very short turnaround deadlines
   
• Our impressive track record and positive word of mouth led to us working with a range of divisions
   

Client Feedback

"Email Ladder's technology is extremely user friendly, the reporting feature has provided management information that has saved us time, money and effort – we now know who to target and the types of email marketing that works. It is simple to set-up, the managed service is excellent and being able to constantly update contacts and keep in touch with our clients on a regular basis is invaluable".
Emma Reynolds, Talent 2
 
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