Background & Objectives

Since 2003 we have been working with Smaartpeople, an SME business providing in- house learning solutions in a range of areas including Leadership & Strategy, Sales and Personal Development.
 
Their clients include Financial Times, Johnson & Johnson, and P&O Cruises.
 
The objective of the email marketing campaigns is not only to establish and maintain brand awareness, keep prospects and clients informed, but also to play a role in generating new business by opening doors into the large corporates.
 

Implementation

• Working in close partnership with their marketing agency
   
• Design and coding of email marketing templates
   
• Target audience profiling by a range of factors including job title, employee size, turnover, geography, industry sector
   
• Procurement of B2B email data on their behalf
   
• Use of Surveys
   
• 1:1 telephone coaching & support

Results Achieved

• Well in excess of industry average results for campaign metrics
   
• Despite the long sales cycle and consultative selling nature of their prospecting, email marketing has proved it has a role to play in generating new business contracts
   
• Designing the email campaigns to appear more like personal 1:1 messages rather than promotional emails has proved a real success
   
• Above industry average survey participation

Client Feedback

"Email Ladder is one of the simplest email campaign tools we’ve ever used. What we like is the fact that we can use it with very little need for input from anyone else. We are completely in control.
 
It’s incredibly easy to use and the reporting function has everything you’d expect but you can also drill right down to the individual which is incredibly powerful for high value lead generation.
 
We’ve had some exceptional results and hope to continue to do so. The support and advice is also very personal and efficient which is refreshing when faced with the minefield of dealing with large faceless corporates."
 
Lucinda Mould, Marketing Clout marketing agency (Smaartpeople account director)