Background & Objectives

Leasingworld are a world leader for leasing news and analysis. They provide a leasing portal website, eNews bulletin, hard copy & digital magazines, conferences, and training materials.
 
They approached us to help them plan and setup an email based newsletter providing the latest leasing news, analysis and comments.
 
Aims included being the first to get the latest news breaking headlines out to the leasing community, and driving sales of their hard copy magazine and training resources.
 

Implementation

• Weekly (every week except Christmas week) eNews bulletin sent to several thousand leasing professionals globally
   
• Design and coding of a range of Email marketing templates to meet their different types of campaign
   
• Creation of advertising opportunities (e.g. recruitment advertising for leasing jobs)
   
• Specific email campaigns to drive attendance at leasing conferences & exhibitions
   
• Promotion of digital versions of their magazines

Results Achieved

• Driving traffic to their portal website, and new hard copy magazine subscriptions
   
• Above industry average results for metrics such as open and click thru rates
   
• Generation of advertising revenue, yet incorporating the advertising slots within the design in a way that did not create a negative experience for their readers
   
• Mobile friendly viewing option e.g. for blackberry and iphone users
   
• Consistent on-going positive feedback from target audience

Client Feedback

“Before I go into our experiences with creating our e-news bulletin with Email Ladder, I should like to make one very important, and to me, overriding, point. Once you have an e-newsletter up and running, the statistics package that comes with it will blow your socks off!
 
Email Ladder first came to our attention when we received an e-newsletter from one of our most important and image-conscious clients. Because it looked so effective and attractive, and we had been wondering for some time about doing an e-newsletter ourselves, we checked back to the people who had set it all up, Email Ladder.

Having decided to go ahead with them for our own weekly eNews bulletin, they took us through a clear, specification defining process, after which we agreed a date for production of an HTML template. In the mean time we got together our start-off contacts file and sent it off to Email Ladder. We received all the completed work on schedule, and busied ourselves preparing our first e-news bulletin.

Our account manager is always there at the end of the telephone to help me when are in trouble, and our e-news bulletin has been a great success. And that statistics package..."
 
Jan Szmigin, Editor - LeasingWorld