Background & Objectives

Chesterton estate agents have over 20 offices across London, and we have been working with them for over 3 years. In January 2009, they merged with Humberts, so now have a large office network in the UK, as well as their international offices in Europe, Asia, Australasia, and the Middle East.

Email marketing campaigns have been used to;
 

• Build and maintain brand awareness and share of mind
   
• Keep prospects and clients informed of the latest property trends
   
• Drive traffic to their website, with specific desired actions such as downloading property brochures and floor plans, requesting viewings online, signing up for specific property alerts etc
   
• Maximise attendance at pre-launch viewings, champagne evenings, special events etc

Implementation

We provide Chesterton Humberts with a ‘Managed Service’ managing all aspects of their email marketing campaigns, often working to very quick turnaround deadlines.
 
 

• HTML design and template coding
   
• Provision of on-site training
   
• Use of segmentation, behavioural marketing and re-marketing (see results)
   
• Regular liaison with their marketing team, line management, and graphic design firms and web agencies

Results Achieved

• Well above industry average open rates, click thru rates
   
• By using advanced segmentation & behavioural marketing techniques performance metrics have improved by 100%
   
• Maximum relevance ensures user engagement and very low unsubscribe rates

Client Feedback

"We have always found Email Ladder to be very reliable and quick to respond to enquiries. We take advantage of their managed service and they are very good at understanding our needs.

Often we have very fast turnaround times and they always try to accommodate our needs.

Thank you very much Email Ladder!"
 
Monica Rowe, Senior Marketing Manager - Chesterton Humberts