Background & Objectives

Chesterton Humberts are a multi-disciplinary property business covering Residential Sales & Lettings, International, Rural and Commercial with 60 offices nationally and international offices in Europe, Asia, Australasia, Africa and the Middle East.

Email marketing campaigns have been used to;
 

• Build and maintain brand awareness and share of mind
   
• Keep prospects and clients informed of the latest property trends
   
• Drive traffic to their website, with specific desired actions such as downloading property brochures and floor plans, requesting viewings online, signing up for specific property alerts etc
   
• Maximise attendance at pre-launch viewings, champagne evenings, special events etc

See our example Chesterton Humberts portfolio

Implementation
 

We provide Chesterton Humberts with a ‘Managed Service’ managing all aspects of their email marketing campaigns, often working to very quick turnaround deadlines.
 
 

• HTML Email design and template coding  -  see example portfolio
   
• Set up and management of event registration process
   
• Creation of survey / data capture forms
   
• Advice on tracking reporting & statistics trends, and pro-active marketing follow up strategy and tactics
   
• Provision of on-site training & consultancy
   
• Use of segmentation, behavioural marketing and re-marketing (see results)
   
• Regular liaison with their marketing team, line management, and graphic design and web agencies
   
• Review meetings to evaluate progress and advise on future strategy

Results Achieved

• Well above industry average open rates, click thru rates etc
   
• By using advanced segmentation & behavioural marketing techniques performance metrics have improved by 100%
   
• Content is of high relevance, value and timeliness, resulting in maximum user engagement and very low unsubscribe rates

Client Feedback

"We have always found Email Ladder to be very reliable and quick to respond to enquiries. We take advantage of their managed service and they are very good at understanding our needs.

Often we have very fast turnaround times and they always try to accommodate our needs.

Thank you very much Email Ladder!"
 
Monica Rowe, Senior Marketing Manager - Chesterton Humberts
 
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