Background & Objectives

The Charity Technology Trust (CTT) enables third sector organisations to increase charities’ efficiency in many of their core areas including fundraising, campaigns, comms, finance and IT.
 
Working with the likes of Fairtrade, Age UK and Amnesty International, CTT’s core services include charity payment services, email marketing campaigns and the CTX software donation programme with partners including Microsoft, Symantec and Cisco.
 
CTT chose Email Ladder as their strategic partner to support their 200+ email marketing clients. This involves system integration, regular review meetings and working closely with their senior management, and IT and operations divisions.
 

Implementation

Working with CTT’s email marketing clients for over a year now, we provide a range of services including;

• Full technical support to their 200+ clients
    - by email and phone, Mon to Fri 9am – 5.30pm 
   
• Email HTML templates, design and coding - view third sector portfolio
   
• Micro sites
   
• Online Surveys and data capture forms
   
• One-to-one email health checks & surgeries
   
• Monthly ESP platform training – classroom & webinar based
   
• Masterclasses e.g. ’10 ways to integrate email marketing & social media to maximise ROI’
   
• In-house custom training
   
• Email best practice training & coaching
   
• Email Marketing consultancy on strategy and tactical implementation
   

Results Achieved

• Improvement in average support response times
   
• Reduction in overall support cost to CTT through training and coaching programmes
   
• Consistently high client feedback for training delivery and consultancy
   
• Increased email best practice & campaign results amongst CTT clients
   
• Greater utilisation of full range of system features
   
• CTT able to offer more associated services through partnership, thus enabling them to offer more ‘value add’ to their clients
   
• Improved up and cross selling, revenue generation
   
• Higher client satisfaction and retention
   

Our partnership contract was renewed and extended following the initial contract period.
 

Client Feedback

“We have found Email Ladder to provide cost effective, prompt and efficient technical support for our CTTMail service. On a day to day basis they have a professional and flexible approach backed up by a pleasant and supportive manner. They are well-informed about email marketing best practice offering advice and guidance during initial training, 1 to 1 sessions and master classes”.
 
Richard Craig, Chief Executive - The Charity Technology Trust (CTT)
 
 
>  View the case study on our work with Spinal Research

>  Click here to view a list of our Third Sector clients
>  Click here to view Third Sector client feedback
 
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