The knowledge, skills and approach of the people who plan and implement your Email Marketing strategy and campaigns is normally the biggest single influencing factor on your level of success. Therefore it is a ‘no-brainer’ that putting in place the right training, coaching & mentoring is crucial to achieving the best results from Email Marketing.
 

Email Marketing Training Workshops Available

The workshops are tailored to the specific needs of our clients, in terms of their focus, content, duration and delivery formats.

(1) Best Practice Email Marketing – Foundation Level (normally 1 day)

Key topics may include;
 

• Auditing your existing performance
• Plotting the ‘Customer Journey’
• Data Acquisition & Management
• The basics of Segmentation
• Effective use of Surveys
• Template design to achieve best results
• Maximising deliverability
• Creating Campaign checklists
• The importance & mechanics of testing
• Getting the core metrics in place
• Establishing an integrated Marketing approach
• Overview of legal compliance

 
(2)  Best Practice Email Marketing – Advanced Level (normally 2 days)
 
Key topics may include;
 

• Advanced data management and Segmentation
• Re-Marketing and Behavioural Marketing
• Dynamic Content
• User generated content
• Triggered campaigns
• Effective use of Landing pages and Microsites
• Social media integration
• More advanced metrics and integration with web analytics
• Integration with CRM or corporate databases
• Organisation culture and its impact
• Global, international marketing (if relevant)

 
(3) Best Practice in B2B Email Marketing
 
Both of the above are available as tailored B2B workshops.
 

(4) Focus Driven Workshops

When working with clients often specific areas of best practice are identified as priorities to focus on, so we can design highly targeted workshops on particular aspects of effective email marketing e.g. how to maximise results using Behavioural Marketing
 
For those using our email marketing delivery and reporting platform, the following training workshops are offered;
 
(5)  Delivery & Reporting Platform – Foundation level (1 day)
 
Participants will learn and practice how to;
 

• Navigate and use the overall control panel
• Enter campaign settings
• Create a new campaign template
• Add content and edit the template using the WYSIWYG editor
• Insert actions (e.g. forward to a friend, social bookmarking etc)
• Use a range of campaign tools e.g. spam checker, plain text version, preview & sending tests
• Set up address books, custom data fields, import contacts & associated data
• Build segmentation queries
• Subject line testing
• Send campaigns
• Get most value from the tracking & reporting statistics
• Set up board room reports, email updates and Hot prospect reports
• Meet legal compliance

 
(6)  Delivery & Reporting Platform – Advanced level (2 day)
 
Participants will learn and practice how to;
 

• Use dynamic content
• Employ the power of behavioural marketing
• Set up triggered campaigns
• Design and use Surveys
• Set up custom campaign landing pages
• Create a campaign microsite
• Use A/B split testing
• Install web page tracking
• Link with web analytics software
• Integrate our platform with a CRM or company database

A few words to convey our approach to Training Workshops;

• Tailored
• Intensive
• Highly practical (live campaign planning)
• Reinforced by range of best practice examples
• Solid implementation plans & tools
• Enjoyable
• Rewarding

Delivery Formats

• Facilitation Workshops
• Breakfast briefings
• Webinars
• Video Conferencing
• Online meetings
• 1:1 Coaching and Mentoring (see below)

Coaching and Mentoring

Sometimes the most effective solution is for some form of 1:1 advice and support from one of our highly experienced Email Marketing consultants. This may be face to face, or via telephone or email.

In our experience, some staff development needs are best resolved by using an external partner like ourselves.

To discuss your training or coaching requirements, call us on 01293 817 666 or alternatively submit our enquiry form.