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Managed Service

  • Outsource some or all of your Email Marketing campaign management
  • Flexible in nature - available on an regular or ad-hoc basis 
  • Develop and equip your staff with our training workshops and coaching

Require some assistance?

As a client you will be assigned a dedicated account manager as a central point of contact and if you use our email delivery & reporting platform you will also be serviced by our UK based technical support team. However, you may also require assistance with all or some of the aspects of your campaign design, planning and implementation. 

Some clients use our full ‘Managed Service’ and outsource all aspects of their Email Marketing campaign management, thus enabling them to focus on their core business.
 
Our assistance might involve;
 

  • Preparation, cleansing/de-duping and importing of new data
     
  • Segmenting the data
     
  • Setting up triggered emails
     
  • Formatting content, testing, and checking rendering in main email clients and providing a draft for sign off approval, implementing any amendments as required
     
  • Provision of suitable artwork & imagery
     
  • Sending the campaign
     
  • Providing feedback and recommendations based on the tracking & reporting metrics
     
  • Creating and executing follow up campaigns and actions
     
  • Designing, building and advising on microsites, landing pages and online surveys
     
  • Project management – pro active role to ensure campaign objectives and deadlines are met, including liaising with all relevant parties e.g. web development team, contributors, copywriters, compliance department etc

 
For some clients our ‘Managed Service’ is on a regular basis, whilst for others it can be offered on an ad-hoc basis for example during very busy time periods, or for specific higher profile or more advanced campaigns. The keyword here is flexibility to meet your resourcing needs.
 
Every client for whom we provide a ‘Managed Service’ is unique, so in effect we draw up a job specification and then provide a custom quote.

We can also provide training workshops and coaching & mentoring services to educate, develop and equip your internal staff to manage your Email Marketing campaigns.
If you are interested in our ‘Managed Service’ contact your Account Manager, or complete our enquiry form.
 
 

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