We can work with your existing Email Service Provider (ESP), or advise you on choosing the ESP best suited for your requirements.

We also offer an Email Delivery and Reporting platform which we manage for you in partnership with a leading UK ESP. There are 4 package options to choose from and there is no contracts/tie-in period, or minimum spend per month.

Below is a summary of the main features of our Email Delivery and Reporting platform, which also acts as a useful reference point if you are considering appointing a new ESP.
 

(1) Data Capture & Address Book / Mailing List Management

• Automatic sign up forms
• Fully editable & branded sign up confirmation email
• Automatic bounce processing (hard & soft bounces)
• Automatic unsubscribe link 
• Importing function (CSV, Excel or Txt)
• Automatic de-duplication on upload
• Exporting function (CSV or XML) direct into your CRM
• Data cleaning and full suppression list management  
• Salesforce Integration 
• API access² to connect with your CRM

(2) Profiling, Segmentation and Targeting

• Survey & Form Builder² with automatic, real-time population of response data into mailing lists
• Build segmentation queries (updated in real time)
• Behavioural Marketing²
• Triggered emails²
• Re-Marketing
• Geomap segmentation point & click technology   
   

(3) Campaign Planning, Creative Design & Testing

• Use our HTML email template design service³
• Import your own pre-designed HTML
• 100 FREE design templates
• Build your own dedicated landing pages²
• Build your own microsite (up to 5 pages each at no extra cost)²
• WYSIWYG editor to easily add text, images, links
• Built in image resizing & cropping tool 
• Document linker - add downloadable documents (held on our server, no need to upload to your website)
• Personalise with name & unlimited number of custom data fields 
• Dynamic content
• Survey & Form Builder
• Recommend a Friend 
• Social Networks Linking (e.g. Facebook, Linkedin) 
• Multiple subject line split testing¹
• A/B Type split testing
• Built-in Spam Checker
• Inbox Preview³ - displays in 20+ email clients
• Check rendering in Blackberry & Windows Mobile (5 & 6)³
• Link & Images Checker
• Link Keywords Generator (aids reporting analysis) 

 
(4) Campaign Delivery 

• 1st class deliverability
• 10 years established reputation with ISP's
• ISP Feedback loops
• Certified Goodmail 
• Set up of domain keys, Sender ID, SPF
• Custom from address³ with full branding & enhanced deliverability
• Custom event and series triggered emails
• Robust, Reliable and Secure technical infrastructure 
• UK based servers  
• FREE test sends  
• Multipart delivery (HTML & plain text) 
• Autoresponders setup 
• Automatic de-duplication
• Specify any reply address
• Automatic bounce processing (hard & soft)  
• Automatic scheduling of campaigns

   
(5) Measurement - Tracking and Reporting 
 

• Real time on-line reporting accessible 24/7 
• Delivery, open, click thru rates, forwards, replies, soft and hard bounces
• Visual Graphical Results
• Board Room ready reports 
• Individual recipient analysis - drill down as required  
• Website Tracking of users path through your website 
• One-click Google Analytics tracking
• Heatmap/Hotspot Overlay report 
• Return on Investment (ROI) tool² 
• Social Networks Linking & Views (e.g. Facebook, Linkedin)
• Hot Prospects report
• Automatic address book generation based on results for follow up activity
• Geomapping - view hotspots for activity on a map
• Reports by domain
• Contact history
• Compare Multiple Campaigns 
• Schedule Campaign Reports (email summaries) 
• Reports Exporting function (CSV & XML)

(6) Account Management & Technical Support

• Dedicated Account Manager - one central point of contact
• Personal advice & help
• UK based email and telephone support 
• Personal call handling (no automated switchboard!) 
• Interactive Training Webinars 
• Easy to read User Guides  
• Customised telephone training³ 
• Monthly updates on research, best practice, practical tips

 
(7) General 

• Browser based web interface/control panel 
• Use Internet Explorer or Firefox (PC+Mac)
• 4 package options, no tie-in period, no minimum spend
• User Permissions setup & management¹ 
• Hierarchical Parent & Child accounts (separate cost centres)² 
• Reseller/Agency setup 
• White Label solution ("business in a box")  
• Fully legally compliant 
• Robust, Reliable and Secure technical infrastructure 
• Managed Service Available (outsourcing options)
• Best practice Audits and Consulting available 
• Sourcing of Email Marketing Lists³ (B2B & B2C)

   
¹ Not available on Lite package
² Professional & Enterprise packages only
³ Add-on service, contact us for more details
 
To discuss your requirements, call us on 01293 817 666 or alternatively submit our enquiry form.