A few insights

Our best practice Email Marketing consulting is built on a number of insights which in turn drive our approach. These insights have been gained from working with a range of clients over the last 5 years, and include for example;
 

• The need to address an insufficient attention to strategy
   
• To be passionate about technology where, but only where, it adds real value, not for the sake of technology itself - however powerful & exciting it may be!
   
• At every stage of the process, always have the customer/email recipient in mind
   
• The knowledge, skills and approach of the people who plan and implement your Email Marketing strategy and campaigns is often one of, if not the, biggest single influencing factors on your level of success
   
• Fully utilise measurability - test, test, and then test again!
   
• The importance of an integrated marketing approach
   
• Consulting outcomes must be practical, easy to implement, manageable and realistic
   

Our Consulting Areas
 

• Overall strategy & implementation review – this may well start with our best practice Comprehensive Performance Audit
   

Or you may require strategic and/or tactical assistance in specific areas such as;
 

• Benchmarking and Best Practice adoption
• Customer journey & contact strategy
• Segmentation
• Behavioural marketing / Triggered campaigns
• Re-Marketing
• Social media integration
• Viral Marketing
• Design and build of effective microsites and landing pages
• Use of Surveys
• Metrics & ROI
• Data acquisition & management
• Choice and setup of Email delivery platform / ESP
• Creative design
• System integration with your CRM / company database
• Legal Compliance
• Global / International Email Marketing
   

In practice how might our Consulting be implemented?

• Focus group sessions
• Stakeholder presentations
• Training / Facilitation Workshops
• Breakfast briefings
• Written reports & Resource guides
• 1:1 Coaching & Mentoring – face to face, phone, email
• Video conferencing and Online meetings
• Webinars
   

A few comments on our approach to Consulting work

• All our Email Marketing consultants have at least 3 years experience, working in a range of sectors and are UK based
   
• Constant and unswerving focus on the achievement of your corporate and marketing goals
   
• All advice and recommendations based on industry best practice fed in from our Email Marketing Best Practice Model
   
• Key metrics, goals, deliverables, responsibilities, and a roadmap for implementation are all clearly defined upfront
   
• Each stage of consulting work is clearly costed and submitted for approval upfront. All work undertaken and associated expenses (pre-agreed) are fully documented.

   

Let’s talk… our number is 01293 817 666, or to start with complete our enquiry form.