February 17, 2015

Geo-locate your prospects without their postcode!

Have you ever wished that you could target your best prospects based on where they live, but have been unable to because you don’t have their address details?

This is now possible thanks to Email Ladder’s Geo-location tool. It tracks the geographical location of your email openers and displays them as hotspots on a heat map. The ‘hotter’ the area, the greater density of prospects that live in that area.

Want to target recipients who live within an 8 mile radius around central London? Entirely possible. You can be as specific as you want, the screenshot of the Geo-location tool below demonstrates a how you can select prospects who live in a 110 x 104 mile radius north-west of London.

5811492_heat_map_v3

It doesn’t have to be a circle, you can create a custom shape as well, and you can switch to kilometres if this is preferable.

After you have made your selection, all that needs to then be done is to hit one button and you have a list of targeted contacts ready and waiting for your next email campaign.

ABOUT THE AUTHOR
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Gareth Smith is an email marketing expert at One2One Digital and a graduate of Religious Studies and Philosophy from the University of Leeds. Experienced in both creative and technical aspects of email marketing, Gareth has successfully managed e-commerce and PR campaigns, charity appeals, events promotions and many more. When he isn’t editing an email to pixel perfection, Gareth can be found taking photos at music events, creating visual and audible art or enjoying a good meal with friends.

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