Utilising the latest Cisco Web Ex web meeting and conferencing technology solution, you can receive group and 1:1 training & coaching, all from the comfort of your desk, wherever in the world that may be!
 

On offer is…

• Live demo of our Delivery & Reporting platform - more info
   
• In-house Best Practice Webinars
   
• Training on our email delivery & reporting platform: foundation & advanced levels – more info

We are considering offering our best practice Email Marketing webinars on a public/open course basis. If this is something that would be of interest to you do let us know, and also suggest topics that you would find of most value – submit an enquiry.
 

In terms of Webinar topics…

Foundation level

Key topics could include;
 

• Auditing your existing performance
• Plotting the ‘Customer Journey’
• Data Acquisition & Management
• The basics of Segmentation
• Effective use of Surveys
• Template design to achieve best results
• Maximising deliverability
• Creating Campaign checklists
• The importance & mechanics of testing
• Getting the core metrics in place
• Establishing an integrated Marketing approach
• Overview of legal compliance

Advanced level

Key topics could include;
 

• Advanced data management and Segmentation
• Re-Marketing and Behavioural Marketing
• Dynamic Content
• User generated content
• Triggered campaigns
• Effective use of Landing pages and Microsites
• Social media integration
• More advanced metrics and integration with web analytics
• Integration with CRM or corporate databases
• Organisation culture and its impact
• Global, international marketing (if relevant)

To discuss how our range of webinar based training & coaching could add value to your Email Marketing campaigns, do call us now on 01293 817 666 or submit an enquiry.