note: this page focuses on our best practice email marketing Health Checks and Surgeries, for more information on our overall best practice consulting click here.
 
If we are to plan a journey, we must first identify our starting point. The purpose of our ‘Best Practice Email Marketing Health Check and Surgeries’ is simply to answer the question “How are you currently doing and in what areas can you improve?”
 
There are three options;
 

(1) Comprehensive Performance Health Check

This thorough Audit Analysis evaluates all aspects of best practice Email Marketing from overall strategy, data management, creative design, technical delivery, tracking & reporting, to organisational factors such as knowledge & education, culture & resources. Our Performance Healthcheck will be driven by your specific needs. A minimum of 3 days consulting work.
 

(2) Initial Health Check

Your Email Marketing is benchmarked against a checklist of 100 best practice guidelines. Our Health Check report gives initial recommendations for quick implementation to improve results.
 

(3) Topic specific Surgeries

These focus in on particular aspects of your Email Marketing strategy and implementation. For example, Customer lifecycle analysis, Data management or Transactional emailing - to name just a few...
 

What do the Surgeries involve?
 

• Focus group sessions - with your key decision makers & day to day email marketing practitioners / implementers

• Diagnostic testing – using a range of best practice tools & resources e.g. our 25 Point Strategy Scoring Matrix (SSM)

• Surgery Report - a written summary of our findings and strategy recommendations
   

And the Deliverables?
 

• Identification through benchmarking of the areas where improvement is needed

• Diagnosis of where the adoption of Email Marketing best practice will improve results

• List of recommended strategic actions to maximise your ROI from Email Marketing

• Provides a solid platform for the development of a detailed implementation plan ( see Best Practice Consulting )

 
To discuss and arrange a Best Practice Health Check or Surgery call us on 01892 611620 for a chat with one of our experienced Email Marketing consultants (UK based), or complete our enquiry form.