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What we're talking about
Video: Email and customer reviews
10 March 10
Tip: Use welcome emails to identify & build preferences
10 March 10
Tip: Tailor emails to purchases, clicks, & lifecycle stage
9 March 10
Latest tweets
Tip - Email recipients want messages like conversations, not marketing pitches! Make sure you oblige #emailmarketing
Tip: Email recipients want messages like conversations, not marketing pitches! Make sure you oblige #emailmarketing
Best practice community
Are you capturing email addresses at every opportunity? In person, on the phone, at events, on your site, during a purchase or negotiation..
10 March 10
Email testing - really worth it, or too much hassle?
10 March 10
Devise an email re-activation programme, for recipients who have not taken any action in your emails for a while. Create dialogue, ask why!
9 March 10
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