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Feed items
Using subject lines that achieve higher engagement
Tip of the week:
Here are a few thoughts on spicing up your subject lines – click here
How to improve email profitability
Video of the week:
Tips on how to get maximise ROI from your email campaigns
Video: Know your email audience
Video of the week:
The problem is it is easy to lose touch with your audience…
Video: How to get maximum new sign ups
Video of the week:
You will always experience list churn, so you need to be constantly attracting new targeted sign ups. Here are a few tips
Do your emails have social sharing icons?
Emails that include social sharing buttons have a 115 percent higher click through rate than emails that do not include social icons.
Email Healthcheck Surgeries – improve your 2012 results
Would you like to review and improve your email marketing in 2012?
The first surgery is in effect an “Email Marketing Health Check” in which you can raise any specific issues & questions. As a result of your first surgery a report is produced which summarises where and how you can improve your email campaign results.
more info here
Happy new year to everyone
Looking to get more out of your email marketing this year? We would love to hear from you.
Seasons Greetings
With the snow falling, how festive is that! We would like to wish you all a very Happy Christmas and New Year.
We have enjoyed working with you during 2011, and look forward to continuing to help you get the most from your email marketing in 2012.
Video – Calculating email loyalty revenue
Video of the week:
There are ways to calculate metrics that will help you measure how your email newsletters are influencing loyalty revenue growth
Video – best practice for use of images in email
Video of the week:
A useful checklist to follow
