YOU AGREE TO BE BOUND BY THESE TERMS BETWEEN YOU (“THE CLIENT”) AND Ace Online Marketing (UK) Limited whose registered office is Linton House, 39-51 Highgate Road, London, NW5 1RT, England. Registered No. 06507682 (trading as and referred to as Email Ladder in these terms), which sets out the terms and conditions (“Terms”) governing your use of the Email Ladder system and Services. Ace Online Marketing (UK) Limited is a wholly owned subsidiary company of One2One Digital Limited, sharing the same registered office. The One2One Digital telephone number is 020 7870 2000 and they can be contacted by email at info@one2onedigital.com YOU MAY NOT USE THE EMAIL LADDER SERVICE UNLESS YOU AGREE TO BE BOUND BY THESE TERMS.

1. Interpretation

1.1

In these Terms: ‘data controller’, ‘data processor’, ‘data subject’, ‘personal data’ and ‘processing’ shall have the meanings ascribed to them in the Data
Protection Act 1998 or such other legislation as may supersede this Act; “Agreement” means the contract formed between You the Client and Email
Ladder by Your use of the Services and agreement to pay the Charges subject to these Terms or as otherwise agreed in writing; “Charges” means Email
Ladder’s charges for the Services as agreed between the parties and (a) set out on the attached schedule; or (b) specified at www.email-ladder.co.uk
together with such other additional charges as may be agreed between the parties from time to time; “Client” is You, the legal entity to whom Email
Ladder is providing the Services pursuant to these Terms; “Intellectual Property” means any and all patents, copyrights (including future copyrights),
design rights, trade marks, service marks, domain names, trade secrets, know-how, database rights, and all other intellectual property rights, whether
registered or unregistered, and including applications for any of the foregoing and all rights of a similar nature which may exist anywhere in the world
and provided by or owned by Email Ladder Limited in or arising out of the Email Ladder business model, the Email Ladder Material, the Email Ladder
Trade Mark or the provision of the Services; “Material” means written documentation and content verbal, electronic and other information, databases,
computer software (including the Software), designs, drawings, pictures or other images (whether still or moving), the Site, sounds or any other record
of any information in any form; “Services” means the provision of the Email Ladder data processing services and Software whereby: (a) Email Ladder
provides the Software to manipulate the personal data collected; (b) Email Ladder provides the facilities for the Client to send emails to data subjects
who have expressly consented to the Client sending them such emails; and (c) Email Ladder provides facilities for the Client to export the personal
data together with such other services agreed between Email Ladder and the Client from time to time or ancillary to the services detailed above;
“Site” means Email Ladder’s website from which the Services can be accessed; “Software” means Email Ladder’s data management and manipulation
software which is made available for use by Email Ladder to the Client over the internet as part of the Services; ‘Email Ladder’ means Ace Online
Marketing (UK) Limited (company number: 06507682, registered in England) whose registered office is Linton House, 39-51 Highgate Road, London,
NW5 1RT, England. The ; “Trade Mark” means the ‘Email Ladder’ unregistered trade mark and logo and any future registration of either of these marks
or any similar mark or branding of Email Ladder or any 3rd parties provided or used as a part of these services or any application for registration
anywhere in the world; and “Contract Value Plan” means a fixed tariff pricing for the Services where the Client may send up to a specified number of
emails for a fixed price as more particularly detailed on Email Ladder’s Site.

1.2
Any reference in these terms to ‘writing’ or related expressions includes a reference to email, communications via websites and comparable means
of communication.

1.3
Except where the context requires otherwise: the singular includes the plural and vice versa; a reference to one gender includes all genders; and
words denoting persons include firms and corporations and vice versa.

1.4
Any reference to an English legal term for any action, remedy, method of judicial proceeding, legal document, legal status, court, official or any legal
concept or thing shall, in respect of any jurisdiction other than England, be deemed to include a reference to what most nearly approximates in that
jurisdiction to the English legal term.

2. Supply of the Services

2.1
Subject to early termination and payment of the Charges in accordance with this Agreement, Email Ladder shall provide the Services to the Client for
the duration of this Agreement. The service would normally be fully operational within 24 hours.

2.2
Email Ladder warrants that it will not disclose any personal data to any business, organisation or individual without the Client’s prior express consent,
unless required or permitted by law.

2.3
Email Ladder uses a third party to host the application servers and to provide communication services. Email Ladder will use all reasonable endeavours
to ensure the third party undertakes to provide its services to generally accepted industry standards. Email Ladder does not warrant that the Services
will be uninterrupted, error, bug or virus free or that the delivery of emails will be without delay but will use all reasonable endeavours to maintain an
uninterrupted service during core working hours (08.30 to 17.30, Monday to Friday UK local time excluding statutory holidays).

2.4
It may be necessary to temporarily suspend the Services from time to time to carry out maintenance of equipment. Email Ladder will provide the
Client with as much notice a possible of temporary suspensions of the Services and where possible any such planned suspensions will take place
outside of core working hours in order to minimise disruption to the services provided to the Client. Services may also be suspended (in whole or in
part) where Email Ladder or the third party host is obliged to comply with an order, instruction or request of government, a court or other competent
administrative authority or an emergency service organisation .

2.5
Email Ladder will process information about the Client in accordance with its privacy policy which is available at www.email-ladder.co.uk . By using the
Site, the Client consents to such processing and warrants that all data provided by the Client is accurate.

2.6
Where the Site contains links to other sites and resources provided by third parties, these links are provided for the Client’s information only. Email
Ladder has no control over the availability or content of such other sites or resources, and accepts no responsibility or liability for them or for any loss
or damage that may arise from the Client’s use of third party sites or Materials.

The delivery of emails to the recipient cannot be guaranteed and is dependant upon accurate and up to date email addresses, upon suitable internet
availability and connectivity, on various anti spam and junk mail policies adopted by the recipients’ email service providers as well as restrictions
regarding the content, wording and graphics of an email. The basis of defining ‘spam’ or ‘junk’ mail is constantly changing. Whilst Email Ladder will assist
the Client with the provision of tools and up to date guidance on how to maximise the delivery rate of emails, Email Ladder makes no representations
or warranties whatsoever about the speed or proportion of emails sent that will be delivered.

 

3. Charges

3.1
The Client shall pay the Charges for the Services as set out in the Charges schedule or in accordance with the payment terms agreed with Email
Ladder. Payment shall be made in pounds Sterling.

3.2
Email Ladder may alter the level of Charges or the payment terms from time to time on not less than 30 days’ notice by email or notification on the
website. Within 30 days of receiving such notice the Client may notify Email Ladder in writing that it wishes to terminate this Agreement with effect
from the date of any proposed change in the Charges. Email Ladder may then either terminate this Agreement or withdraw its notice of the proposed
changes to the Charges and/or the payment terms in which latter case the Agreement will not terminate as a result of the Client’s notice. If no such
notice is received from the Client, the Client shall be deemed to have accepted the changes proposed by Email Ladder.

3.3
All Charges quoted to the Client for the provision of the Services are exclusive of any Value Added Tax, for which the Client shall be additionally liable
at the applicable rate from time to time.

3.4
Email Ladder will invoice the Charges on a monthly basis on the first working day of each calendar month. This charge will be made up of the standard charge for the level of service agreed to plus VAT if applicable. Clients will be provided with a separate invoice for any email usage that is above the agreed level of emails in their respective package. Unless otherwise agreed to by the company additional email usage is charged at the rate of £0.0125 per additional email sent.

3.5
Payment of the Charges may be made by cheque, bank transfer, and most leading debit and credit cards (see our website for details). Email Ladder also offer the option to clients to pay by direct debit. No payment shall be deemed to have been made until Email Ladder has received such payment in cleared funds. We do not store credit card or direct debit details nor do we share customer details with any 3rd parties.

3.6
Subject to any separate agreement in writing between the parties from time to time, the Charges and any additional sums payable shall be paid by the
Client (together with any applicable Value Added Tax, and without any set off or other deduction) to Email Ladder within 14 days of the date of each
invoice. Time for payment is of the essence.

3.7
Our email management packages are for a minimum of three month’s and can be cancelled thereafter with one month’s notice. Our Service support packages are for a minimum of one month and can be cancelled with one month’s notice. Our pay as you go service is based on usage and therefore if not used there is no charge. All cancellations must be via email, for which we will confirm receipt within one working day.

3.8
If the Client fails to pay Email Ladder any Charges due pursuant to this Agreement, then without limiting any other rights it may have or its rights under
the Late Payments of Commercial Debts (Interest) Act 1998, Email Ladder shall be entitled to charge interest (both before and after any judgement)
on the outstanding amount at the rate of 4% above the base rate of Natwest from time to time, accruing on a daily basis and compounded quarterly,
from the due date until the outstanding amount is paid in full.

3.9
If the Client fails to pay any sums due within 14 days (subject to any separate agreement in writing between the parties from time to time) of the date
of each invoice, Email Ladder retains the right to disable the account and suspend the provision of the Services until such time as any outstanding
invoices have been settled in full in cleared funds.

In the event of an invoice being disputed by the Client for valid and reasonable grounds Email Ladder may agree to continued provision of the
Services for a further 14 days whilst discussions take place to resolve the basis of the dispute. Where there have been previous unfounded disputes
over invoices with the Client Email Ladder may at its discretion suspend the Services to the Client without allowing any 14 day extension for resolution
of the dispute. If the Customer disputes any portion of an invoice based upon usage of the Services, Email Ladder’sT records of such usage shall be
presumed to be accurate unless proved otherwise by an independent expert.

Email Ladder reserves the right carry out credit checks on Clients, and initially to provide a restricted Service limiting the initial send volumes of emails
based on the results of such credit checks. Email Ladder also reserves the right to apply lower limits to Clients or to request payments of Charges in
advance during the provision of the Services if a Client’s credit rating reduces.

3.10
In the event of an invoice being disputed by the client for valid and reasonable grounds Email Ladder will normally agree to continued provision of
the service for a further 14 days whilst discussions take place to resolve the basis of the dispute. Where there have been previous unfounded disputes
over invoices Email Ladder may at its discretion suspend the service to the client without allowing the 14 day extension for resolution of the dispute.

3.11
In the event of a breach of clause 5.2 Email Ladder will immediately suspend the service to the client. Any amounts due up to the point of suspension
will remain due and payable as if no suspension had occurred.

4. Data, Data Protection & Indemnity

4.1
The Client is the data controller in respect of any personal data that Email Ladder processes in the course of providing Services. The personal
data is derived from that provided by the Client and is not checked or monitored by Email Ladder and, accordingly, Email Ladder has no liability or
responsibility for the accuracy, contents or use of such personal data.

4.2
Email Ladder uses a third party to store data (including personal data) and to back it up. That third party shall be contracted to provide storage and
back up services to an acceptable industry standard. However, Email Ladder has no responsibility or liability for the storage or back up of client data
and although third party back-ups shall be carried out at regular intervals (at least daily), the Client has full responsibility to make its own back-up of
such data if required, particularly if it adds a significant amount of data over a short time period. Email Ladder shall have no liability for any loss or
damage, however caused, arising from any loss of data.

4.3
It is a condition of this Agreement that the Client complies with all applicable data protection and communications legislation (including without
limitation, if located in the European Economic Area “EEA”, any locally applicable legislation giving effect to EC Directive 95/46/EC and EC Directive
2002/58/EC such as the provisions of the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003).
In particular, the Client shall: (a) if located or operating in the EEA, ensure that it is appropriately registered; (b) take appropriate organisational and
technical measures against unauthorised or unlawful processing; (c) obtain appropriate express, specific and informed consent when obtaining the
personal data from data subjects; (d) keep full records of its customers opt-in/opt-out choices regarding unsolicited emails; (e) if located or operating
in the EEA, only transfer personal data outside the EEA with, and only to the extent of, any express and informed written consent of the relevant
data subject; and (f) permit Email Ladder to audit its compliance with this clause 4.3 and shall provide access to all its premises and systems for such
purpose upon being given reasonable notice.

4.4
The Client shall fully indemnify and keep indemnified Email Ladder against any losses, claims, fines, damage or expenses (including reasonable legal
and professional expenses) (whether direct, indirect or consequential) arising as a result of or in connection with any breach of this clause 4 and/or
any applicable data protection legislation.

Email Ladder shall not use the Client data or materials except for the provision of Services as set out in this Agreement or as required by law, regulation
or regulatory body or any court of competent jurisdiction. Email Ladder shall at all times comply with its obligations under the Data Protection Act 1998
and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

5. Client’s Obligations & Indemnity

All marketing communications in the UK are governed by the Committee of Advertising Practice (CAP) Code which is enforced by the Advertising
Standards authority. Full details of which can be found at www.cap.org.uk
The general principles of this code are that the content of any marketing email should be:

  • Legal
  • Decent
  • Honest
  • Truthful
  • Prepared with a sense of responsibility to consumers and society
  • In line with the principles of fair competition

Some specific sections of the code which may be relevant to email marketing include:

  • Marketers, publishers and owners of other media should ensure that marketing communications are designed and presented in such a way
    that it is clear that they are marketing communications. Unsolicited e-mail marketing communications should be clearly identifiable as marketing
    communications without the need to open them.
  • E-mail and mobile marketing communications should contain the full name and a valid address (e.g. an email address) of the marketers to which
    recipients can send opt-out requests.
  • Before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims,
    whether direct or implied, that are capable of objective substantiation… The adequacy of evidence will be judged on whether it supports both the
    detailed claims and the overall impression created by the marketing communication.
  • Marketing communications should contain nothing that is likely to cause serious or widespread offence. Particular care should be taken to avoid
    causing offence on the grounds of race, religion, sex, sexual orientation or disability. Compliance with the Code will be judged on the context, medium,
    audience, product and prevailing standards of decency.
  • E-mail and mobile marketing communications should contain the full business name, registered office and Company registration number of the
    sender and must provide a valid mechanism for the recipients request to be unsubscribed.

5.1
It is a condition of the provision of these Services that the Client agrees to follow the CAP code in all marketing communications and that the
reputation, goodwill and brand of Email Ladder and all Email Ladder Limited brands are fully preserved and protected and, the Client shall not: (a)
use the Services in any way so as to bring the Services or Email Ladder into disrepute; or (b) use the Services to send unsolicited or unauthorised
advertising, promotional material, ‘junk mail’, ‘spam’, ‘chain letters or pyramid Schemes or any other form of solicitation to any data subjects or third
party; or (c) forge headers or otherwise manipulate identifiers in order to disguise the origin of any content or materials transmitted through the
Email Ladder Services; d) use the Services in a manner which is unlawful, harmful, threatening, abusive, harassing, tortuous, indecent (including any
pornographic material), obscene, libellous, menacing or invasive of another persons privacy; or (e) use the Services in a manner which infringes the
Intellectual Property, proprietary or personal rights of any third party, including data subjects; or (f) misuse the Site by introducing viruses, trojans,
worms, logic bombs or other material which is technologically harmful; or (g) attempt to gain unauthorised access to the Site or Services, the server
on which the Site or Services are stored or any server, computer or database connected to the Site or Services; or (h) attack the Site or Services via a
denial-of-service attack or a distributed denial-of service attack.

Email Ladder monitors the content of emails created by the Client and may at its discretion suspend the service if it believes that the Client is in breach
of clause 5.1.

5.2
For avoidance of doubt it is an express condition of this agreement that the client will not use the Email Ladder service to send email communications
advertising or promoting email lists or services supporting unsolicted bulk email. Any Client who uses the Services to promote or advertise email lists
or services supporting unsolicted bulk email will have their account disabled with immediate effect and no refund of licence fees or other payments
to Email Ladder will be made.

Unsolicited bulk email support services may include but are not limited to: Services providing service to known spam operations listed on ROKSO,
services providing ‘bullet-proof hosting’ for spam service purposes, services obfuscating or anonymising spam senders, services selling or providing
hosting for the sales or distribution of spamware or address lists, and networks knowingly hosting spammers as either stated or de facto policy.

We at Email Ladder firmly believe that email marketing must be built upon a foundation of permission.
We also believe that the subscriber must be given the means to control the frequency which businesses communicate with them and must be given
clear and unambiguous means to unsubscribe from further emails.

We therefore make it a condition of this Agreement that the Client agrees: (a) to comply, and to ensure that all its use of the Services complies, in
all respects, with all applicable legislation, regulations, directions, codes of practice, best practice guides (including, without limitation, the DMA best
practice guides, the Spamhaus best practice guides) and other rules and guidelines, mandatory or otherwise, promulgated from time to time by
governments, regulators and/or email User Groups acknowledged both UK and worldwide (collectively, Codes); (b) that where Email Ladder is notified
that a Client is or has been in breach of any Codes, Email Ladder shall be entitled to act on any request or recommendation for access to be barred
to such Services and for such periods in each case as are reasonable; (c) to provide all reasonable assistance to Email Ladder in connection with Email
Ladder’sT compliance with any requirements or conditions which are at any time imposed by law or any regulator or appropriate User Group which
are applicable to or affect the Services; and (d) to provide, Email Ladder, relevant authority, User Group or regulator with such information or material
relating to the Services or a future service as it may reasonably request in order to carry out any investigation in connection with the Services.

In the event of a breach applicable legislation, regulations, directions, codes of practice, best practice guides and other rules and guidelines Email
Ladder will review the circumstances leading to the breach and may in its absolute discretion (taking account of the clients track record of using the
services) either terminate the agreement or reactivate the services subject to the client providing documentary evidence the breach was caused
inadvertently and while acting in good faith and that appropriate steps have been taken to prevent any further reoccurrences.

5.3
The Client will keep its password and other access details for use with the Services confidential and restricted to those members of staff who need to
know such details and shall ensure all such staff are aware of the confidential nature of such information and treat it accordingly. The Client shall notify
Email Ladder immediately if it believes that such information is no longer secret. The Client is solely responsible for all activities that occur under the
Client’s password or account.

5.4
Email Ladder does not accept and shall have no responsibility or liability for the content of any emails sent using the Services or for sending them to
the recipients in accordance with this Agreement and the Client agrees to indemnify fully and keep indemnified Email Ladder against any losses, claims,
fines, damages and expenses (including reasonable legal and professional expenses) of whatsoever nature (whether direct, indirect or consequential)
arising as a result of or in connection with any breach by the Client of this clause 5 and/or any applicable legislation.

5.5
Without prejudice to its other rights in this Agreement Email Ladder reserves the right to remove any item placed on the Site or included in any emails
forming part of the Services or any other item or material made available via the Services by the Client at any time and without notice.

6. Ownership & Use of the Intellectual Property Rights

6.1
The Client acknowledges and Email Ladder warrants that is the proprietor of the Intellectual Property in the Services and Materials.

6.2
Email Ladder hereby grants to the Client a personal, non-exclusive and non-transferable licence to use the Materials and the Trade Mark for the
duration of this Agreement for its own business purposes and strictly on these Terms.

6.3
Use of the Materials is on the following terms: (a) “use” of the Materials shall be restricted to use over the internet and for the purpose of utilising the
Services only; (b) the Client shall have no right to copy, translate, reproduce, adapt, reverse engineer, decompile, disassemble, create derivate works
or modify the Materials in whole or part except as permitted by law; (c) the Client shall have no right to sell, rent, lease, transfer, assign or sub-licence
the Materials to any third party; (d) the Client shall have no right to make any representations, warranties or guarantees with regard to the Materials
or Email Ladder; and (e) the Client acknowledges that the Materials will not be treated as goods within the meaning of the Sale of Goods Act 1979.

6.4
The Client undertakes not knowingly to do or permit to be done any act which would or might jeopardise, affect or invalidate any registration of
the Intellectual Property, or application for such registration, nor to do any act which might assist or give rise to an application to remove any of the
Intellectual Property from an official register or which might prejudice the right or title of Email Ladder to the Intellectual Property.

6.5
All use of the Intellectual Property by the Client shall be for the benefit of Email Ladder and any goodwill which may accrue to the Client from its
use of the Intellectual Property or the Materials shall be assigned to Email Ladder at its request at any time whether during or after the term of this
Agreement.

6.6
The Client shall only use the Trade Mark or any Email Ladder branding in the form stipulated by Email Ladder from time to time and shall observe all
directions given by Email Ladder as to colours and size and representations of the Trade Mark and branding and their manner and disposition on the
Client’s products, packaging, labels, wrappers and any accompanying leaflets, brochures or other material. The Client shall be responsible for ensuring
that all other requirements relating to labelling, packaging, advertising, marketing and other such matters are complied with.

6.7
The use of the Trade Mark by the Client shall at all times be in keeping with and seek to maintain its distinctiveness and reputation as determined by
Email Ladder and the Client shall cease any use to the contrary as Email Ladder may require.

6.8
The Client shall not use any mark or name confusingly similar to the Trade Mark in respect of any of its goods or use the Trade Mark as part of any
corporate business or trading name or style.

6.9
The foregoing obligations as to Intellectual Property rights shall remain in full force and effect notwithstanding any termination of this Agreement.

6.10
The Client shall as soon as it becomes aware thereof give Email Ladder in writing full particulars of any use or proposed use by any other person,
firm or company of a trade name, trade mark or get up of goods or mode of promotion or advertising which amounts or might amount either to
infringement of Email Ladder’s rights in relation to the Intellectual Property or to passing off.

6.11
If the Client becomes aware that any other person, firm or company alleges that the Trade Mark is invalid or that use of the Trade Mark infringes any
rights of another party or that the Trade Mark is otherwise attacked or attackable the Client shall as soon as reasonably possible give Email Ladder full
particulars in writing thereof and shall make no comment or admission to any third party in respect thereof.

6.12
Email Ladder shall have the conduct of all proceedings relating to the Intellectual Property and shall in its sole discretion decide what action if any to
take in respect of any infringement or alleged infringement of the Intellectual Property or passing off or any other claim or counterclaim brought or
threatened in respect of the use or registration of the Intellectual Property. The Client shall not be entitled to bring any action relating to the Intellectual
Property in its own name.

6.13
The Client undertakes to indemnify and keep indemnified Email Ladder against all losses, claims, fines, damages and expenses (including reasonable
legal and professional expenses) of whatsoever nature (whether direct, indirect or consequential) arising as a result of or in connection with any
infringement by the Client of Email Ladder’s rights in respect of any Intellectual Property.

7. Confidentiality

7.1
Subject to clause 7.2, neither party shall disclose at any time to any third party any information relating to the other party including information
relating to: (a) Intellectual Property, software (including the Software), materials (including the Materials), products, systems, operations, processes,
plans or intentions, product information, know-how and market opportunities; and (b) business, identity and affairs and the business, identity and
affairs of its directors, officers, employees, customers and potential customers, suppliers, agents, or subcontractors and the like, which comes into
the possession of the other party as a result of or in connection with the performance of this Agreement. Any bespoke amendments to these Terms
agreed separately with the Client are also confidential.

7.2
The provisions of clause 7.1 shall not apply to any information which (a) is in or enters the public domain other than by a breach of clause 7.1; or (b) is
in the possession of the receiving party without restriction in relation to disclosure before the date of its receipt in connection with this Agreement; or
(c) is obtained from a third party who is lawfully authorised to disclose such information and is provided to the receiving party without any obligation
of confidentiality; or (d) is authorised in advance for release by the disclosing party.

7.3
The foregoing obligations as to confidentiality shall remain in full force and effect notwithstanding any termination of this Agreement.

8. Email Ladder ‘s Warranties and Liability

8.1
Email Ladder warrants to the Client that the Services will be provided using reasonable care and skill.

8.2
Nothing in this Agreement shall limit or exclude either party’s liability for death or personal injury howsoever caused or for fraud.

8.3
Email Ladder shall have no liability to the Client for any loss, damage, costs, expenses or other claims for compensation arising from any Material
which is incomplete, incorrect, inaccurate, illegible, out of sequence or in the wrong form.

8.4
Without prejudice to clause 8.2 and save as expressly provided in these Terms, Email Ladder shall not be liable to the Client by reason of any
representation (unless fraudulent), or any duty at common law (including negligence), or under the express terms of this Agreement, for: (a) loss of
profit; (b) loss of revenue; (c) loss of savings or anticipated savings; (d) loss of data; (e) loss of use of software or data; (f) loss or waste of management
or staff time; and/or (g) any indirect, special or consequential loss, damage, costs, expenses or other claims (whether caused by the negligence of Email
Ladder, its servants or agents or otherwise) in each case which arise out of or in connection with the provision of the Services or their use by the Client.

8.5
Without prejudice to clause 8.2, the entire liability of Email Ladder under or in connection with this Agreement shall not exceed the amount of the
Charges received by Email Ladder from the Client in the 12 month period immediately preceding the act or omission in respect of which any claim by
the Client is brought under this Agreement.

8.6
The entire risk as to use and performance of the Services and Materials or the information therein or derived therefrom is with the Client. Accordingly,
Email Ladder does not warrant that the Services or Materials will meet the Client’s requirements. Except as expressly stated in this Agreement, the
Services and Materials are provided on an “AS IS” basis only. Accordingly and to the maximum extent permitted by applicable law, Email Ladder hereby
disclaims all warranties and conditions, whether express, implied or statutory, regarding the Services and Materials, including, but not limited to, any
warranty of merchantability, satisfactory quality or fitness for a particular purpose.

8.7
Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of certain liability. Accordingly, some of the exclusions
of warranties and/or the limitations and exclusions of liability may not apply to the Client.

9. Force Majeure

Neither party shall be responsible to the other in circumstances where some or all of the obligations (except for the obligation for the payment of
Charges) under this Agreement cannot be performed due to circumstances outside the reasonable control of the defaulting party including, without
limitation, an Act of God, change in legislation, fire, explosion, flood, accident, strike, lockout or other industrial dispute, war, terrorist act, riot, civil
commotion, failure of public power supplies, failure of communication facilities, default of suppliers or sub-contractors, or the inability to secure
computer processing facilities (including those of the necessary quality or security), obtain materials or supplies and, in all cases, the inability to do
so except at increased prices (whether or not due to such causes). However, if such circumstances persist for more than 28 days, the non-defaulting
party may terminate this Agreement and all Charges due to Email Ladder up to the date of termination shall become due.

10. Suspension and Termination

10.1
Email Ladder may suspend the provision of Services in accordance with the provisions of clause 3.9 and 3.10 above.

10.2
Email Ladder may suspend the provision of Services to the Client if its account remains inactive for a period of 13 months or more.

10.3
Email Ladder may suspend the Services (or any part thereof) at any time without notice if in the reasonable opinion of Email Ladder the use of the
Services by the Client damages, or threatens, to damage the security or stability of the Site, Software, and/or services provided by Email Ladder to
other clients, or damages the reputation and goodwill of Email Ladder due to the actions of the Client, and this shall include any use of the email
services by the Client.

10.4
Email Ladder may suspend or terminate (at Email Ladder’s reasonable discretion) this Agreement (and Services) forthwith on giving written notice
if:(a) notwithstanding sub-clause (b) below, the Client breaches its obligations under clauses 4.3, 4.4 or 5.1 to 5.4 inclusive; or (b) if the Client commits
any breach of these Terms and (if capable of remedy) fails to remedy the breach within 14 days after being required by written notice so to do; or (c)
if the Client becomes insolvent or bankrupt, enters into an arrangement with creditors, has a receiver or administrator appointed or its directors or
shareholders pass a resolution to suspend trading, wind up or dissolve the Client other than for the purposes of amalgamation or reconstruction or
it ceases, or threatens to cease, trading.

10.5
Any termination of this Agreement for any reason shall be without prejudice to any other rights or remedies a party may be entitled to at law or under
this Agreement and shall not affect any accrued rights or liabilities of either party nor the coming into force or the continuance in force of any provision
of this Agreement which is expressly or by implication intended to come into or continue in force on or after such termination including the warranties
and indemnities contained in this Agreement.

10.6
The period during which we may suspend the Services will continue until the circumstances giving rise to our right to suspend the Services ceases to
subsist or until this Agreement is terminated in accordance with these terms.

10.7
In the event we take action under this section, you will continue to be obliged to pay any Charges owing or that arise during the period when the
Service is suspended.

10.8
Where the provision of Services to the Client has been suspended Email Ladder reserves the right to charge a £50.00 (fifty pounds) administration fee
for reconnection or any resumption of the provision of the Services.

11. Effects of termination

Upon termination of this Agreement for whatever reason: (a) there shall be no refund of any element of the Charges; (b) all unpaid Charges shall
become immediately due (including on a pro rata basis where part of a periodic charge which is charged in arrears is due); (c) Email Ladder will be
under no obligation to retain any data (including personal data); and (d) the Client shall cease using the Trade Marks, any Email Ladder branding and
the Materials.

12. Disputes

12.1
In the event of any dispute arising between the parties in connection with this Agreement, senior representatives of the parties shall, within 10 days
of written notice being given by either party to the other, meet in good faith at a reasonable venue within 25 miles of Crowborough, East Sussex in an
effort to resolve the dispute.

12.2
Any proceedings relating to any dispute shall take place in England and shall be conducted in the English language.

13. Transfer and Sub-contracting

13.1
Email Ladder may at its reasonable discretion and upon reasonable prior notice to the Client assign, transfer, sub-contract or deal in any other manner
with all or any of its rights under this Agreement or any part thereof to a third party. If after two months the Client can demonstrate with specific
examples that the standard of the Services is materially and consistently worse than prior to such assignment the Client may terminate this Agreement
on providing one month’s written notice.

13.2
The Client may not assign, sub-contract, sub-licence or otherwise transfer any rights or obligations under this Agreement or any part thereof without
the prior consent in writing of Email Ladder.

14. Communication & Notices

14.1
Valid notices may be sent by email by either Party The Client hereby undertakes to have, and keep Email Ladder informed of, a valid and regularly
monitored contact email address for the duration of this Agreement. The Client will be deemed to have accepted notices sent to this contact email
address and Email Ladder may act on that basis. Unless otherwise notified to the Client Email Ladder’s contact email addresses are listed here.

14.2
Notices or proceedings relating to a dispute shall be given by post addressed to the other party at its registered office or principal place of business
as may at the relevant time have been notified. Other notices required to be given by either party to the other under the terms of this agreement may
be given in writing by post or by email.

14.3
Any such notice shall be deemed to have been received: (a) if delivered personally, at the time of delivery; (b) if sent by post within the United Kingdom,
2 Business Days after posting; and (c) if sent by airmail 5 Business Days after posting; Providing that if deemed receipt occurs before 9am or after 5pm
on a Business Day then the notice shall be deemed to have been given on the next Business Day. For the purposes of this clause on a “Business Day”
means any day which is not a Saturday, Sunday or a public holiday in England and/or the place to which the notice is sent

15. General

15.1
The Agreement constitutes the entire agreement between the parties relating to the subject matter of this Agreement and, supersedes any previous
agreement or understanding whatsoever whether oral or written relating to the subject matter of this Agreement Nothing in this clause 15.1 or any
other provision in this Agreement shall operate to exclude or limit either party’s liability for fraud.

15.2
Email Ladder may at its reasonable discretion, change or modify the Terms or Services upon giving the Client 30 days’ notice of the same either by
email or notification on the website. Within 14 days of receiving such notice the Client may notify Email Ladder in writing that it wishes to terminate
this Agreement with effect from the date of any proposed change to the Terms or Services and Email Ladder may then choose to alter the Terms or
Service or withdraw the notice. If no such notice is received, the Client shall be deemed to have accepted the changes made by Email Ladder. By using
the Email Ladder service you agree to Email Ladder placing a small graphic, line of text & link to our website at the bottom of your email campaign
templates. Also by using the Email Ladder service you agree to allow us to contact by email any recipients who click on the above mentioned link to
our website, with a one-off standard email.

15.3
Each party warrants to the other that they have the power and authority to enter into this Agreement and perform its obligations under this Agreement.

15.4
The Agreement shall not be deemed to create any partnership or employment relationship between the parties.

15.5
Save for any holding company, subsidiary or associated company of Email Ladder and any proprietor of the Intellectual Property, a person who is not
party to this Agreement shall have no rights (under the Contracts (Rights of Third Parties) Act 1999) or otherwise to enforce any term of this Agreement
and the provisions of that Act are hereby expressly excluded. For the purposes of this clause, the words “subsidiary” and “holding company” have the
meanings given to them by section 736 of the Companies Act 1985 (as amended).

15.6
No act, failure or delay to act, or acquiescence by Email Ladder or the client in exercising any of its rights under this Agreement shall be deemed to be
a waiver of that right or in any way prejudice any right of Email Ladder or the client under this Agreement, and no waiver by Email Ladder of any breach
of this Agreement by the Client shall be considered as a waiver of any subsequent breach of the same or any other provision. Any waiver or relaxation
whether partly or wholly of any of the terms or conditions of this Agreement shall be valid only if in writing and signed by or on behalf of Email Ladder
and shall apply only to a particular occasion and shall not be continuing and further shall not constitute a waiver or relaxation of any other terms or
conditions of this Agreement.

15.7
If any provision of this Agreement is held by any court or other competent authority to be unlawful, invalid or unenforceable in whole or in part, the
provision shall, to the extent required, be severed from this Agreement and rendered ineffective as far as possible without modifying the remaining
provisions of this Agreement, and shall not in any way affect any other circumstances of or the validity or enforcement of this Agreement.

15.8
This Agreement and these terms are subject to the laws of England and the parties submit to the exclusive jurisdiction of the Courts of England and
Wales