General

Email Ladder is a company that provides email marketing and associated professional & consulting services for its clients. Email Ladder collects personal
information about you during your use of our website and services and through our cookie technology as you use and navigate our website.

If you provide us with personal information (your name, postal address, telephone, fax, or email address), or have done so in the past, via our websites,
our publications or surveys, we may use that information to send you updates on our latest services and promotions or to contact you so that we may
learn more about our customers.

You can choose to “opt out” of these communications. To state your contact preferences please contact us. To opt out of any email communications
from us, please click the ‘unsubscribe’ link in the email in question.

We may use your data to collate and create an information database of visitors to our website in order to improve our website and our service and to
provide relevant services and information to you. We may also share any aggregated information, but not individual data, with third parties which offer
their goods or services on our website to help them better understand our services and monitor their advertising reach on the site.

Information you supply in transactions

If you have supplied us with personal and financial information, (such as your credit card or bank details) in a transaction with us, we do not store credit card details nor do we share customer details with any 3rd parties

Email and contact information will be used to support your account and also to inform you about new products and services that we provide.

Retention of personal information

We will retain your email and contact information for such period as we are legally obliged to keep it or for the period necessary for the purposes for which the data was collected or for which it is to be processed further, whichever is the longer.

What are cookies?

We use cookies and similar tools across our websites to improve their performance and enhance your user experience. This policy explains how we do
that.

Unless you elect to disable cookies through your browser, by your continued use of this site you agree to our use of cookies as described in this policy.

Cookies are small text files which a website may put on your computer or mobile device when you first visit a site or page. The cookie will help the
website, or another website, to recognise your device the next time you visit. Web beacons or other similar files can also do the same thing. We use the
term “cookies” in this policy to refer to all files that collect information in this way.

There are many functions cookies serve. For example, they can help us to remember your username and preferences, analyse how well our website
is performing, or even allow us to recommend content we believe will be most relevant to you. Certain cookies contain personal information – for
example, if you click to “remember me” when logging in, a cookie will store your username.

Most cookies won’t collect information that identifies you, and will instead collect more general information such as how users arrive at and use our
websites, or a user’s general location.

What sort of cookies do Email Ladder use?

Generally, our cookies perform up to four different functions:

1. Essential cookies

Some cookies are essential for the operation of our website. For example, some cookies allow us to identify subscribers and ensure they can access the
subscription only pages. If a subscriber opts to disable these cookies, the user will not be able to access all of the content that a subscription entitles
them to.

2. Performance Cookies

We utilise other cookies to analyse how our visitors use our websites and to monitor website performance. This allows us to provide a high quality
experience by customising our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to
keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving
error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the
website.

3. Functionality Cookies

We use functionality cookies to allow us to remember your preferences. For example, cookies save you the trouble of typing in a username every time
you access the site, and recall your customisation preferences, such as which regional edition of the website you want to see when you log in. We also
use functionality cookies to provide you with enhanced services such as allowing you to watch a video online or comment on a blog. We also use or allow
third parties to serve cookies that fall into the four categories above. For example, like many companies, we use Google Analytics to help us monitor
our website traffic. We may also use third party cookies to help us with market research, revenue tracking, improving site functionality and monitoring
compliance with our terms and conditions.

Can a website user block cookies?

As we’ve explained above, cookies help you to get the most out of our websites. However, if you do wish to disable our cookies then please follow the
instructions here Please remember that if you do choose to disable cookies, you may find that certain sections of our website do not work properly.

Do we track whether users open our emails?

Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links or
advertisements within the email. We may use this information for purposes including determining which of our emails are more interesting to users,
to query whether users who do not open our emails wish to continue receiving them and to inform our advertisers in aggregate how many users have
clicked on their advertisements. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you
should select to receive emails from us in plain text rather than HTML.

More Information on Cookies

More detail on how businesses use cookies is available at: www.allaboutcookies.org

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site,
you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any
information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. We accept no responsibility or liability
for such other websites. You should exercise caution when entering personal information online and look at the privacy statement applicable to the
website in question.

Controlling your personal information & Opt Out

You may choose to restrict the collection or use of your personal information in the following ways:

To opt out of any email communications from us, please click the ‘unsubscribe’ link in the email in question. If you have previously agreed to us holding
or using your personal information for direct marketing purposes, you may change your mind at any time by contacting us.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small administration fee will be
payable. If you would like a copy of the information held on you please write to Email Ladder, Linton House, 39-51 Highgate Road, London, NW5 1RT

Protection of your personal information

We are concerned about guarding the security of your personal information and the details of any transactions. We take appropriate organisational and
technical security measures to protect your data against unauthorised disclosure or processing. We do not store credit card details nor do we share customer details with any 3rd parties.

Changes to this statement

Email Ladder’s privacy statement is subject to change at any time. Email Ladder will post changes to this statement on this website page prior to
implementing any major changes.