We offer a powerful and easy to use Email Marketing delivery & reporting platform which we manage for our clients in partnership with a leading UK ESP.
 

Objective:

This webinar will provide you with an overview of our powerful yet user friendly email marketing delivery & reporting platform. Topics include setting up your new campaign, creating the content, testing, sending, reporting, tools for pro-active follow up and managing your address books and contacts...
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Target Audience & Duration:

Designed for those wishing to evaluate our delivery & reporting platform.
Duration is 45 minutes.

Web Conferencing using WebEx:

We use the industry leading WebEx (a Cisco company) web conferencing solution for our Webinars, so when you register or attend you will be taken to our Web Ex Meeting Center website.
 

Arrange a Demo

To book a demo or for further information, call us now on 01293 817 666 or submit an online enquiry.

Agenda:

 
Welcome and Introduction
 
Section 1 - Campaign Creation

Step 1 - Specify Campaign settings

• Choice of subject line & split testing tool
• Custom from address - branding and maximum deliverability (set up of SPF, sender ID, domain keys etc)
• Template selection - from library, import html design, copy existing campaign, and 100+ Free templates
   

Step 2 - Create Campaign Content

• Basic editing - inserting & amending text, images (plus resizing & crop tool), links
• Document manager - adding a document for download without the need to upload to your web server
• Personalisation and Customisation
• Social networking bookmark links - harnessing the power of viral marketing
• Linking to automatically created web version
• Forward to Colleague/Friend tool
• Add to safe sender list
• Adding unsubscribe link / legal requirements
• Spam checker
• Quick creation of plain text version

Step 3 - Campaign Review & Testing

• Image and link checker tool
• Sending Free test sends
• Using Segmentation queries for maximum relevance & timing etc

Section 2 - Campaign Send & Reporting

Step 1 - Sending a Campaign
 

• Scheduling options
• Split testing

Step 2 - Reporting

• Link summary
• Exporting direct into a CRM/Company database, or to external agency for follow up
• Automatically creating a new address book based on recipient behaviour
• Graphical charts for analysis
• Generating a "Hot Prospects" report
• Website page views - following their path through your website
• Hotspot/Heatmap
• Set up automated email reporting updates
• Printing reporting, converting to PDF's, personalisaton with logo e.g. for resellers
• Drilling down to individual subscriber level
• Single contact activity analysis

Section 3 - Managing Address Books & Contacts

• Creating an address book
• Adding contacts - importing from excel, csv, or txt - simple mapping fields tool
• Setting up unlimited custom data fields (basis for segmentation)
• Supression List - hard and soft bounces, unsubscribers etc
• Automatic generated code for website sign up forms

 
Time for final questions
 

Arrange a Demo

To book a demo or for further information, call us now on 01293 817 666 or submit an online enquiry.