Quick tip:
Recipients attention spans have shortened. Also, increasingly they will be reading your emails on a mobile device, and won’t want to scroll and zoom too much. So, keep the email short and snappy with the majority of content on a landing page.
In our experience many companies still fall into the trap of trying to cram too much into an email message. Remember email is the channel, not the content. Often its purpose is to simply grab attention,but then to drive recipients elsewhere, such as a landing page
 
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