Quick tip:
Nearly the weekend….Here is our final tip of the week;
Create a clear & compelling call to action, that is simple & quick, above the fold, and please please TEST alternatives!
Also, don’t be afraid to repeat the call to action in several places within your email message as well as on the landing pages. Plus, try to minimise the number of clicks required. For example, if you plan to use a ‘Call-back form’, embed it within the landing page, rather than it requiring another click to link through to a separate page.
 
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