Resources:
Summary of Marketing Sherpa Email Summit Jan 2010 – click here
For me, 2 of the points seem to stand out. Firstly, glad to see point 2 – Think like an integrated marketer, not just an email marketer – this is something we have been harping on about for a good while…
The other was point 4 – Think value, not just relevance – isn’t that so true? I am literally right now looking into setting up a marine fish aquarium, so an email on marine aquarium products would score 100% on relevance and timing would be near perfect. However, I will only act if there is something that strongly motivates me – a great offer, a new exciting product, really useful advice etc
 
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