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tips & resources
Christmas e-cards
Send a Christmas e-card this year
- Great for relationship building – send to clients, prospects, partners
- Demonstrate you are embracing the digital age
- Play your part in helping the environment
- Save money
- Use to drive traffic to your website and/or social networking sites
- Quick and easy to set up
Webinar - Email design and coding to maximise results
Objective:
This webinar will enable you to effectively design and code email templates to achieve maximum results.
View agenda
Target Audience & Duration:
Designed for those involved in designing and/or coding email templates.
Duration is 45-50 minutes.
Next Date(s):
Thursday 30 Sep 2010 at 3pm
Video: The battle between social media & email – or should that read the ‘convergence between’ ?
Video of the week:
Range of stats and quotes to get you thinking.
Whitepaper: Email & Social Media, 10 ways to maximise ROI
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
Resource of the week: Ready for the mobile revolution?
Resource of the week:
As an email marketer, are you ready for the mobile revolution?
More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready
Tip of the week: Ask recipients to safelist you in your welcome email
Tip of the week:
Continuing our few suggestions on how you can get more of your recipients to safe list you… in your welcome email, ask recipients to add you to their address book, point out the benefits i.e. ensures they receive your information & offers etc, plus images will display automatically
Video: Tips on how to get your email into the inbox!
Video:
By following a few simple practices, you can take some easy steps to maximise the likelihood of reaching your audience.
Tip: In email replies, ask them to add you to their address book
Quick tip:
How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book
Tip: Segment & test based on corporate vs web based email
Quick tip:
Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc
Tip: Test to find the best time for you to send emails
Quick tip:
Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc
