Resources:
A brief and simple introduction to segmentation.
Good to see it encourages readers to segment on factors other than just demographic criteria, such as transactional data, click stream analysis etc which in our experience produces even better results…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Quick tip:
An email needs to be more than relevant & timely, it must ooze with perceived real value, sufficient to stimulate the desired response…
 
* Receive automatic notification of new blog posts:  by email  /  by RSS

Quick tip:
Don’t get completely distracted by the latest trends & exciting innovations in email, first ask – are we getting the basics right?
The importance of this came back to me last week at TFMA as one seminar speaker avoided the temptation to tap into the latest much talked about buzzwords etc, but rather challenged us to make sure the basics are being done well.

Resources:
Mainly with the retail market in mind, this article (fuller report available) highlights the need for email marketers to take a multi-channel approach – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Video:
Interviews with leading experts at the MarketingSherpa Email Summit 2010 who give their answers to this question…

To view full range of Email Marketing videos click here
 
* Receive automatic notification of new blog posts:  by email  /  by RSS

Quick tip:
Transactional emails – great potential to up sell and cross sell, but don’t just think of order confirmations; are you capitalising on opportunities from other service based emails as well?
 
* Receive automatic notification of new blog posts:  by email  /  by RSS

Quick tip:
Use snippets of discussions taking place within your social network in email campaigns, as user generated content results in high engagement…
 
* Receive automatic notification of new blog posts:  by email  /  by RSS

Quick tip:
Actively participate & add value within your target audience’s social space, then as a trusted source, engagement & opt-in lists will grow…
 
* Receive automatic notification of new blog posts:  by email  /  by RSS

Resources:
Why Social, Mobile, and Email are Friends not Archenemies!
Includes a number of suggestions on why email use is in fact on the rise… – access article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Quick tip:
Nearly the weekend….Here is our final tip of the week;
Create a clear & compelling call to action, that is simple & quick, above the fold, and please please TEST alternatives!
Also, don’t be afraid to repeat the call to action in several places within your email message as well as on the landing pages. Plus, try to minimise the number of clicks required. For example, if you plan to use a ‘Call-back form’, embed it within the landing page, rather than it requiring another click to link through to a separate page.