Video of the week:
Range of stats and quotes to get you thinking.

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Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?

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Resource of the week:
As an email marketer, are you ready for the mobile revolution?
More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready

Tip of the week:
Continuing our few suggestions on how you can get more of your recipients to safe list you… in your welcome email, ask recipients to add you to their address book, point out the benefits i.e. ensures they receive your information & offers etc, plus images will display automatically

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Video:
By following a few simple practices, you can take some easy steps to maximise the likelihood of reaching your audience.

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Quick tip:
How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book

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Quick tip:
Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc

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Quick tip:
Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc

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Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?

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Video:
How to write email subject lines that achieve the most click-through

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