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strategy
Video: The battle between social media & email – or should that read the ‘convergence between’ ?
Video of the week:
Range of stats and quotes to get you thinking.
Whitepaper: Email & Social Media, 10 ways to maximise ROI
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
Resource of the week: Ready for the mobile revolution?
Resource of the week:
As an email marketer, are you ready for the mobile revolution?
More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready
Resources: Is the high ROI of email making us lazy?
Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?
Resources: The inbox of the future is social
Resources:
Resources: Combining the strengths of social & email
Resources:
A snippet from the report…
“About one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin”. View article.
Prospecting Email Data Lists
- Wherever possible use & grow your own internal email lists
- For specific situations, external email data may be the right option
- Take great care with regards to legal compliance and data quality
- We have established relationships with B2B, B2C & public sector data providers
- Pay no more sourcing through us, potentially pay less
We strongly advocate the use of home grown internal email lists wherever possible, as these normally outperform purchased data lists. However, in specific circumstances (such as diversification into new markets, or new business start-ups) purchasing external data may be the right thing to consider, and can be very effective.
Microsites and Landing Pages
- Specific landing pages & microsites are proven to increase response
- Create landing pages, microsites, thank you pages, survey templates etc
- Provides a seamless, quick & simple process from email to web to desired action
- Fully branded and customisable
- You can build yourself - no web design or programming skills needed
- We can provide a design & build service, based on proven best practice
When a recipient has opened your email and clicked on a link, you then only have a few seconds to maintain their attention and interest, and do all you can to achieve the desired objective e.g. a purchase, download of whitepaper, completion of a survey, sign up etc
