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strategy
Resources: Simple intro to segmentation
Resources:
A brief and simple introduction to segmentation.
Good to see it encourages readers to segment on factors other than just demographic criteria, such as transactional data, click stream analysis etc which in our experience produces even better results…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
Tip: Forget the latest buzzwords/trends etc for a minute…Are you getting the basics right?
Quick tip:
Don’t get completely distracted by the latest trends & exciting innovations in email, first ask – are we getting the basics right?
The importance of this came back to me last week at TFMA as one seminar speaker avoided the temptation to tap into the latest much talked about buzzwords etc, but rather challenged us to make sure the basics are being done well.
Resources: Email marketers must take a multi-channel approach
Resources:
Mainly with the retail market in mind, this article (fuller report available) highlights the need for email marketers to take a multi-channel approach – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
Partnerships - 3 ways for you to make money
- 3 ways to partner with us to generate significant revenue for your business
- Earn referral commission - up to £150 per client, £330 for Performance Audit
- Become a reseller - up to £300 per new client sign up, over £650 for audit
- Invest in our white label solution - up to £845 per new client sign up
- Also earn more money on add-on and consulting & training services
- Recurring revenue on email sends: £1300 pm on monthly client vol of only 100k
(a) Earn Referral Commission - more info
- Receive up to £150 per referral for a new client sign up
- Even more on our consulting & training services e.g. £330 per referral for a
Performance Audit
Video: Is the efficacy of email going down in the face of SMS or Social Media?
Video:
Interviews with leading experts at the MarketingSherpa Email Summit 2010 who give their answers to this question…
To view full range of Email Marketing videos click here
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Tip: Transactional emails, don’t just think order confirmations
Partnerships - 3 options for you to make money
- 3 ways to partner with us to generate significant revenue for your business
- Earn referral commission - up to £150 per client, £330 for Performance Audit
- Become a reseller - up to £300 per new client sign up, over £650 for audit
- Invest in our white label solution - up to £845 per new client sign up
- Also earn more money on add-on and consulting & training services
- Recurring revenue on email sends: £1300 pm on monthly client vol of only 100k
(a) Earn Referral Commission - more info
- Receive up to £150 per referral for a new client sign up
- Even more on our consulting & training services e.g. £330 per referral for a
Performance Audit
Tip: Participate socially, engagement & opt-in lists will grow
Resources: Social, Mobile & Email – Friends or Archenemies?
Resources:
Why Social, Mobile, and Email are Friends not Archenemies!
Includes a number of suggestions on why email use is in fact on the rise… – access article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
