01293 817666
social media
Spinal Research
- Marketing & fundraising teams take advantage of our ‘managed service’
- Micro sites inc. Big Brew event with BBC series biker Guy Martin
- HTML email templates, automated welcome & triggered campaigns
- Online event registration, just giving widget, photo gallery, live twitter feed
- Volume of event registrations and funds raised exceeded expectations
- Highly targeted emails achieved open rates as high as 89%
Background & Objectives
Spinal Research is the UK’s leading charity funding medical research around the world to develop reliable treatments for paralysis caused by a broken back or neck.
They run a number of high profile fundraising events during the year and we were asked to work with them to support their Big Brew event, involving UK biking champion Guy Martin, who recently had his own programme series on the BBC.
Video: The battle between social media & email – or should that read the ‘convergence between’ ?
Video of the week:
Range of stats and quotes to get you thinking.
Whitepaper: Email & Social Media, 10 ways to maximise ROI
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
Resources: The inbox of the future is social
Resources:
Resources: Combining the strengths of social & email
Resources:
A snippet from the report…
“About one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin”. View article.
Resources: 5 tools to improve your Email Marketing (Silverpop)
Resources:
The 5 areas are: social sharing, use of web analytics, optimum send times, using SMS and email and focusing on metrics that really measure engagement. To view Silverpop article – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
Tip: Capture email addresses at every opportunity
Resources: Email marketers must take a multi-channel approach
Resources:
Mainly with the retail market in mind, this article (fuller report available) highlights the need for email marketers to take a multi-channel approach – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
Video: Is the efficacy of email going down in the face of SMS or Social Media?
Video:
Interviews with leading experts at the MarketingSherpa Email Summit 2010 who give their answers to this question…
To view full range of Email Marketing videos click here
* Receive automatic notification of new blog posts: by email / by RSS
