social media

Resources: Email marketers must take a multi-channel approach

Resources:
Mainly with the retail market in mind, this article (fuller report available) highlights the need for email marketers to take a multi-channel approach – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Video: Is the efficacy of email going down in the face of SMS or Social Media?

Video:
Interviews with leading experts at the MarketingSherpa Email Summit 2010 who give their answers to this question…

To view full range of Email Marketing videos click here
 
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Tip: Do your email campaigns inc. user generated content?

Quick tip:
Use snippets of discussions taking place within your social network in email campaigns, as user generated content results in high engagement…
 
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Tip: Participate socially, engagement & opt-in lists will grow

Quick tip:
Actively participate & add value within your target audience’s social space, then as a trusted source, engagement & opt-in lists will grow…
 
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Resources: Social, Mobile & Email – Friends or Archenemies?

Resources:
Why Social, Mobile, and Email are Friends not Archenemies!
Includes a number of suggestions on why email use is in fact on the rise… – access article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Resources: Stats on Email Marketing Social Sharing

Resources:
New statistics category on Email Marketing Social Interaction & Sharing – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 
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TFMA – Queue jumper, smelly feet, lost driver & great insights!

What stands out for me from TFMA 2010?
A lady who appeared to have no quarms about blatantly queue jumping…
Lady sitting next to me who took off her shoes, the consequence was not pleasant…
Stuck in the tunnel on the tube with the annoucement “the train in front has lost its driver!”…
and some useful insights on Email Marketing…
In no particular order:

Resources: Two on integration with Email Marketing

Resources:

Quick tip: Maximising the social sharing of your email content

Quick tip:
Identify your key influencers, brand ambassadors. Who have the largest network of contacts? Who are seen as thought leaders? What will most motivate them to share content, spread the word etc…
 
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Quick tip: Link to top social sites, not long lists of icons

Quick tip:
In your email campaigns link to the most popular sites for your target audience e.g. “share this on facebook”, “retweet this” as opposed to a long list of social site icons…
 
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