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social media
Video: The battle between social media & email – or should that read the ‘convergence between’ ?
Video of the week:
Range of stats and quotes to get you thinking.
Whitepaper: Email & Social Media, 10 ways to maximise ROI
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
Resources: The inbox of the future is social
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Resources: Combining the strengths of social & email
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A snippet from the report…
“About one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin”. View article.
Resources: 5 tools to improve your Email Marketing (Silverpop)
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The 5 areas are: social sharing, use of web analytics, optimum send times, using SMS and email and focusing on metrics that really measure engagement. To view Silverpop article – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
Tip: Capture email addresses at every opportunity
Resources: Email marketers must take a multi-channel approach
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Mainly with the retail market in mind, this article (fuller report available) highlights the need for email marketers to take a multi-channel approach – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
Video: Is the efficacy of email going down in the face of SMS or Social Media?
Video:
Interviews with leading experts at the MarketingSherpa Email Summit 2010 who give their answers to this question…
To view full range of Email Marketing videos click here
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