Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?

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Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?

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Resources:
A few helpful comments on a much debated topic! View short article here
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Quick tip:
Monitor when recipients open your emails, identify trends, and then segment and test sending at similar times…
 
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Video:
Short video, in which Janine Popick, CEO of Vertical Response, reminds us that the from name & subject line are two critical factors that influence the level of engagement with our email campaigns…

To view full range of Email Marketing videos click here
 

Resources:
Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…
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The 5 areas are: social sharing, use of web analytics, optimum send times, using SMS and email and focusing on metrics that really measure engagement. To view Silverpop article – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Resources:
Short article on why testing is worth the extra effort…good tangible examples of the results that can be achieved – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc