reporting

Resources: Simple intro to segmentation

Resources:
A brief and simple introduction to segmentation.
Good to see it encourages readers to segment on factors other than just demographic criteria, such as transactional data, click stream analysis etc which in our experience produces even better results…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Partnerships - 3 ways for you to make money

  • 3 ways to partner with us to generate significant revenue for your business
  • Earn referral commission - up to £150 per client, £330 for Performance Audit
  • Become a reseller - up to £300 per new client sign up, over £650 for audit
  • Invest in our white label solution - up to £845 per new client sign up
  • Also earn more money on add-on and consulting & training services
  • Recurring revenue on email sends: £1300 pm on monthly client vol of only 100k

 

(a) Earn Referral Commission - more info

  • Receive up to £150 per referral for a new client sign up
     
  • Even more on our consulting & training services e.g. £330 per referral for a
    Performance Audit

 

Tip: Transactional emails, don’t just think order confirmations

Quick tip:
Transactional emails – great potential to up sell and cross sell, but don’t just think of order confirmations; are you capitalising on opportunities from other service based emails as well?
 
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Partnerships - 3 options for you to make money

  • 3 ways to partner with us to generate significant revenue for your business
  • Earn referral commission - up to £150 per client, £330 for Performance Audit
  • Become a reseller - up to £300 per new client sign up, over £650 for audit
  • Invest in our white label solution - up to £845 per new client sign up
  • Also earn more money on add-on and consulting & training services
  • Recurring revenue on email sends: £1300 pm on monthly client vol of only 100k

 

(a) Earn Referral Commission - more info

  • Receive up to £150 per referral for a new client sign up
     
  • Even more on our consulting & training services e.g. £330 per referral for a
    Performance Audit

 

TFMA – Queue jumper, smelly feet, lost driver & great insights!

What stands out for me from TFMA 2010?
A lady who appeared to have no quarms about blatantly queue jumping…
Lady sitting next to me who took off her shoes, the consequence was not pleasant…
Stuck in the tunnel on the tube with the annoucement “the train in front has lost its driver!”…
and some useful insights on Email Marketing…
In no particular order:

Resources: Marketing Sherpa Email Summit – Germany

Resources:
The European version of Marketing Sherpa’s email summit is coming up soon, 8-9 March, in Munich – Germany.
View agenda and all the details
 
Interested in comments from anyone who went last year?
 
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Resources: 7 key points from Marketing Sherpa Jan 10

Resources:
Summary of Marketing Sherpa Email Summit Jan 2010 – click here
For me, 2 of the points seem to stand out. Firstly, glad to see point 2 – Think like an integrated marketer, not just an email marketer – this is something we have been harping on about for a good while…

Whitepaper – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI

Whitepaper:
The title says it all really…download here
Let us know what you think…
 
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Reporting

Best practice email marketing metrics and reporting;

 

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