Resources:

Resources:
Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…
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Video:
Dela Quist, CEO of Alchemy Worx discusses email frequency, deliverability, reputation management and the relationship between email and search marketing…

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Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
 
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Quick tip:
Transactional emails – great potential to up sell and cross sell, but don’t just think of order confirmations; are you capitalising on opportunities from other service based emails as well?
 
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