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landing pages
Spinal Research
- Marketing & fundraising teams take advantage of our ‘managed service’
- Micro sites inc. Big Brew event with BBC series biker Guy Martin
- HTML email templates, automated welcome & triggered campaigns
- Online event registration, just giving widget, photo gallery, live twitter feed
- Volume of event registrations and funds raised exceeded expectations
- Highly targeted emails achieved open rates as high as 89%
Background & Objectives
Spinal Research is the UK’s leading charity funding medical research around the world to develop reliable treatments for paralysis caused by a broken back or neck.
They run a number of high profile fundraising events during the year and we were asked to work with them to support their Big Brew event, involving UK biking champion Guy Martin, who recently had his own programme series on the BBC.
Microsites and Landing Pages
- Specific landing pages & microsites can at least double conversion rates
- Create landing pages, microsites, thank you pages, survey templates etc
- Provides a seamless, quick & simple process from email to web to desired action
- Fully branded and customisable
- You can build yourself - no web design or programming skills needed
- View examples - as we can provide a microsite design & build service
Landing pages and Micro sites can at least double conversion
When a recipient has opened your email and clicked on a link, you then only have a few seconds to maintain their attention and interest, and do all you can to achieve the desired objective e.g. a purchase, download of whitepaper, completion of a survey, sign up etc
The communication must be persuasive & engaging. The process must be simple and quick. Email campaign landing pages and microsites are a great tool to help achieve this.
Tip: Call to actions – keep simple, repeat, & test
Quick tip:
Nearly the weekend….Here is our final tip of the week;
Create a clear & compelling call to action, that is simple & quick, above the fold, and please please TEST alternatives!
Also, don’t be afraid to repeat the call to action in several places within your email message as well as on the landing pages. Plus, try to minimise the number of clicks required. For example, if you plan to use a ‘Call-back form’, embed it within the landing page, rather than it requiring another click to link through to a separate page.
Tip: Keep email short and snappy!
Quick tip:
Recipients attention spans have shortened. Also, increasingly they will be reading your emails on a mobile device, and won’t want to scroll and zoom too much. So, keep the email short and snappy with the majority of content on a landing page.
In our experience many companies still fall into the trap of trying to cram too much into an email message. Remember email is the channel, not the content. Often its purpose is to simply grab attention,but then to drive recipients elsewhere, such as a landing page
