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integrated marketing
Video: The battle between social media & email – or should that read the ‘convergence between’ ?
Video of the week:
Range of stats and quotes to get you thinking.
Whitepaper: Email & Social Media, 10 ways to maximise ROI
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
Resources: Combining the strengths of social & email
Resources:
A snippet from the report…
“About one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin”. View article.
Prospecting Email Data Lists
- Wherever possible use & grow your own internal email lists
- For specific situations, external email data may be the right option
- Take great care with regards to legal compliance and data quality
- We have established relationships with B2B, B2C & public sector data providers
- Pay no more sourcing through us, potentially pay less
We strongly advocate the use of home grown internal email lists wherever possible, as these normally outperform purchased data lists. However, in specific circumstances (such as diversification into new markets, or new business start-ups) purchasing external data may be the right thing to consider, and can be very effective.
Tip: Offer alternative channels to unsubscribers…
Online Surveys
- Surveys - a great way of listening & engaging with clients, & building new contacts
- Create questionnaires, forms for feedback, download requests, event registration & data capture etc
- We can provide a design & build service, based on best practice
- Automatic, real-time population of response data into mailing lists/address books
- Analysis down to an individual recipient level, results downloadable (CSV & XML)
- Fully branded, customisable and no web design or programming skills needed
We all recognise the importance of regularly engaging with our existing prospects and clients, as well as generating new contacts to grow our database. Online surveys are a very effective tool for this, helping organisations to listen and deepen their knowledge and understanding of their client’s needs.
Microsites and Landing Pages
- Specific landing pages & microsites can at least double conversion rates
- Create landing pages, microsites, thank you pages, survey templates etc
- Provides a seamless, quick & simple process from email to web to desired action
- Fully branded and customisable
- You can build yourself - no web design or programming skills needed
- View examples - as we can provide a microsite design & build service
Landing pages and Micro sites can at least double conversion
When a recipient has opened your email and clicked on a link, you then only have a few seconds to maintain their attention and interest, and do all you can to achieve the desired objective e.g. a purchase, download of whitepaper, completion of a survey, sign up etc
The communication must be persuasive & engaging. The process must be simple and quick. Email campaign landing pages and microsites are a great tool to help achieve this.
Resources: When they buy, it’s just the start…
Resources:
Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
Resources: 5 tools to improve your Email Marketing (Silverpop)
Resources:
The 5 areas are: social sharing, use of web analytics, optimum send times, using SMS and email and focusing on metrics that really measure engagement. To view Silverpop article – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
