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What we're talking about

Video: Email and customer reviews

10 March 10

Tip: Use welcome emails to identify & build preferences

10 March 10

Tip: Tailor emails to purchases, clicks, & lifecycle stage

9 March 10

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Tip - Email recipients want messages like conversations, not marketing pitches! Make sure you oblige #emailmarketing
Tip: Email recipients want messages like conversations, not marketing pitches! Make sure you oblige #emailmarketing

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Best practice community

Are you capturing email addresses at every opportunity? In person, on the phone, at events, on your site, during a purchase or negotiation..

10 March 10

Email testing - really worth it, or too much hassle?

10 March 10

Devise an email re-activation programme, for recipients who have not taken any action in your emails for a while. Create dialogue, ask why!

9 March 10

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Registered address. The Business & Innovation Centre, Metcalf Way, County Oak Business & Retail Park, Crawley, West Sussex, RH11 7XX, UK.
Email Ladder is a trading name of Ace Online Marketing (UK) Ltd. Company registration Number: 6507682.