design

Tip: Being relevant & timely is not enough!

Quick tip:
An email needs to be more than relevant & timely, it must ooze with perceived real value, sufficient to stimulate the desired response…
 
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Resources: Email marketers must take a multi-channel approach

Resources:
Mainly with the retail market in mind, this article (fuller report available) highlights the need for email marketers to take a multi-channel approach – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Partnerships - 3 ways for you to make money

  • 3 ways to partner with us to generate significant revenue for your business
  • Earn referral commission - up to £150 per client, £330 for Performance Audit
  • Become a reseller - up to £300 per new client sign up, over £650 for audit
  • Invest in our white label solution - up to £845 per new client sign up
  • Also earn more money on add-on and consulting & training services
  • Recurring revenue on email sends: £1300 pm on monthly client vol of only 100k

 

(a) Earn Referral Commission - more info

  • Receive up to £150 per referral for a new client sign up
     
  • Even more on our consulting & training services e.g. £330 per referral for a
    Performance Audit

 

Tip: Transactional emails, don’t just think order confirmations

Quick tip:
Transactional emails – great potential to up sell and cross sell, but don’t just think of order confirmations; are you capitalising on opportunities from other service based emails as well?
 
* Receive automatic notification of new blog posts:  by email  /  by RSS

Partnerships - 3 options for you to make money

  • 3 ways to partner with us to generate significant revenue for your business
  • Earn referral commission - up to £150 per client, £330 for Performance Audit
  • Become a reseller - up to £300 per new client sign up, over £650 for audit
  • Invest in our white label solution - up to £845 per new client sign up
  • Also earn more money on add-on and consulting & training services
  • Recurring revenue on email sends: £1300 pm on monthly client vol of only 100k

 

(a) Earn Referral Commission - more info

  • Receive up to £150 per referral for a new client sign up
     
  • Even more on our consulting & training services e.g. £330 per referral for a
    Performance Audit

 

Tip: Do your email campaigns inc. user generated content?

Quick tip:
Use snippets of discussions taking place within your social network in email campaigns, as user generated content results in high engagement…
 
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Resources: Social, Mobile & Email – Friends or Archenemies?

Resources:
Why Social, Mobile, and Email are Friends not Archenemies!
Includes a number of suggestions on why email use is in fact on the rise… – access article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
 

Tip: Call to actions – keep simple, repeat, & test

Quick tip:
Nearly the weekend….Here is our final tip of the week;
Create a clear & compelling call to action, that is simple & quick, above the fold, and please please TEST alternatives!
Also, don’t be afraid to repeat the call to action in several places within your email message as well as on the landing pages. Plus, try to minimise the number of clicks required. For example, if you plan to use a ‘Call-back form’, embed it within the landing page, rather than it requiring another click to link through to a separate page.
 

TFMA – Queue jumper, smelly feet, lost driver & great insights!

What stands out for me from TFMA 2010?
A lady who appeared to have no quarms about blatantly queue jumping…
Lady sitting next to me who took off her shoes, the consequence was not pleasant…
Stuck in the tunnel on the tube with the annoucement “the train in front has lost its driver!”…
and some useful insights on Email Marketing…
In no particular order:

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