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Resource of the week: Ready for the mobile revolution?
Resource of the week:
As an email marketer, are you ready for the mobile revolution?
More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready
Video: Tips on how to get your email into the inbox!
Video:
By following a few simple practices, you can take some easy steps to maximise the likelihood of reaching your audience.
Tip: In email replies, ask them to add you to their address book
Quick tip:
How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book
Tip: Test to find the best time for you to send emails
Quick tip:
Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc
Resources: Is the high ROI of email making us lazy?
Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?
Tip: Good list hygiene also key to deliverability
Quick tip:
Maintain good list hygiene is also key to deliverability – correct or remove known hard bounces, mis-spellings, junk addresses etc
Tip: Quality of data is key factor in improving deliverability
Quick tip:
Improving the quality of your email data will actually lead to better deliverability. Use positive opt-in i.e. user has to actively tick box
Resources: What words should we avoid in subject lines?
Resources:
Alchemy Worx ran some tests, the findings of which appear to challenge the conventional thinking – so do ISP’s take much notice of subject line content any more?
Resources: When is the best time to send an email?
Resources:
A few helpful comments on a much debated topic! View short article here
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