01293 817666
delivery
Spinal Research
- Marketing & fundraising teams take advantage of our ‘managed service’
- Micro sites inc. Big Brew event with BBC series biker Guy Martin
- HTML email templates, automated welcome & triggered campaigns
- Online event registration, just giving widget, photo gallery, live twitter feed
- Volume of event registrations and funds raised exceeded expectations
- Highly targeted emails achieved open rates as high as 89%
Background & Objectives
Spinal Research is the UK’s leading charity funding medical research around the world to develop reliable treatments for paralysis caused by a broken back or neck.
They run a number of high profile fundraising events during the year and we were asked to work with them to support their Big Brew event, involving UK biking champion Guy Martin, who recently had his own programme series on the BBC.
Resource of the week: Ready for the mobile revolution?
Resource of the week:
As an email marketer, are you ready for the mobile revolution?
More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready
Video: Tips on how to get your email into the inbox!
Video:
By following a few simple practices, you can take some easy steps to maximise the likelihood of reaching your audience.
Tip: In email replies, ask them to add you to their address book
Quick tip:
How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book
Tip: Test to find the best time for you to send emails
Quick tip:
Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc
Resources: Is the high ROI of email making us lazy?
Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?
Tip: Good list hygiene also key to deliverability
Quick tip:
Maintain good list hygiene is also key to deliverability – correct or remove known hard bounces, mis-spellings, junk addresses etc
Tip: Quality of data is key factor in improving deliverability
Quick tip:
Improving the quality of your email data will actually lead to better deliverability. Use positive opt-in i.e. user has to actively tick box
Resources: What words should we avoid in subject lines?
Resources:
Alchemy Worx ran some tests, the findings of which appear to challenge the conventional thinking – so do ISP’s take much notice of subject line content any more?
Resources: When is the best time to send an email?
Resources:
A few helpful comments on a much debated topic! View short article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
