01293 817666
best practice
Spinal Research
- Marketing & fundraising teams take advantage of our ‘managed service’
- Micro sites inc. Big Brew event with BBC series biker Guy Martin
- HTML email templates, automated welcome & triggered campaigns
- Online event registration, just giving widget, photo gallery, live twitter feed
- Volume of event registrations and funds raised exceeded expectations
- Highly targeted emails achieved open rates as high as 89%
Background & Objectives
Spinal Research is the UK’s leading charity funding medical research around the world to develop reliable treatments for paralysis caused by a broken back or neck.
They run a number of high profile fundraising events during the year and we were asked to work with them to support their Big Brew event, involving UK biking champion Guy Martin, who recently had his own programme series on the BBC.
Webinar - Email design and coding to maximise results
Objective:
This webinar will enable you to effectively design and code email templates to achieve maximum results.
View agenda
Target Audience & Duration:
Designed for those involved in designing and/or coding email templates.
Duration is 45-50 minutes.
Next Date(s):
Thursday 30 Sep 2010 at 3pm
Whitepaper: Email & Social Media, 10 ways to maximise ROI
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
Resources: Combining the strengths of social & email
Resources:
A snippet from the report…
“About one-quarter of respondents had already implemented an integrated strategy, and another 24% had formulated a strategy and were researching how to put it in practice. But 18% of business executives wanted to add social components to their e-mail campaigns and did not know where to begin”. View article.
Prospecting Email Data Lists
- Wherever possible use & grow your own internal email lists
- For specific situations, external email data may be the right option
- Take great care with regards to legal compliance and data quality
- We have established relationships with B2B, B2C & public sector data providers
- Pay no more sourcing through us, potentially pay less
We strongly advocate the use of home grown internal email lists wherever possible, as these normally outperform purchased data lists. However, in specific circumstances (such as diversification into new markets, or new business start-ups) purchasing external data may be the right thing to consider, and can be very effective.
Online Surveys
- Surveys - a great way of listening & engaging with clients, & building new contacts
- Create questionnaires, forms for feedback, download requests, event registration & data capture etc
- We can provide a design & build service, based on best practice
- Automatic, real-time population of response data into mailing lists/address books
- Analysis down to an individual recipient level, results downloadable (CSV & XML)
- Fully branded, customisable and no web design or programming skills needed
We all recognise the importance of regularly engaging with our existing prospects and clients, as well as generating new contacts to grow our database. Online surveys are a very effective tool for this, helping organisations to listen and deepen their knowledge and understanding of their client’s needs.
Microsites and Landing Pages
- Specific landing pages & microsites can at least double conversion rates
- Create landing pages, microsites, thank you pages, survey templates etc
- Provides a seamless, quick & simple process from email to web to desired action
- Fully branded and customisable
- You can build yourself - no web design or programming skills needed
- View examples - as we can provide a microsite design & build service
Landing pages and Micro sites can at least double conversion
When a recipient has opened your email and clicked on a link, you then only have a few seconds to maintain their attention and interest, and do all you can to achieve the desired objective e.g. a purchase, download of whitepaper, completion of a survey, sign up etc
The communication must be persuasive & engaging. The process must be simple and quick. Email campaign landing pages and microsites are a great tool to help achieve this.
Resources: Marketing Sherpa Email Summit – Germany
Resources:
The European version of Marketing Sherpa’s email summit is coming up soon, 8-9 March, in Munich – Germany.
View agenda and all the details
Interested in comments from anyone who went last year?
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Resources: 7 key points from Marketing Sherpa Jan 10
Resources:
Summary of Marketing Sherpa Email Summit Jan 2010 – click here
For me, 2 of the points seem to stand out. Firstly, glad to see point 2 – Think like an integrated marketer, not just an email marketer – this is something we have been harping on about for a good while…
Whitepaper – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI
Whitepaper:
The title says it all really…download here
Let us know what you think…
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