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best practice
Resources: Marketing Sherpa Email Summit – Germany
Resources:
The European version of Marketing Sherpa’s email summit is coming up soon, 8-9 March, in Munich – Germany.
View agenda and all the details
Interested in comments from anyone who went last year?
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Resources: 7 key points from Marketing Sherpa Jan 10
Resources:
Summary of Marketing Sherpa Email Summit Jan 2010 – click here
For me, 2 of the points seem to stand out. Firstly, glad to see point 2 – Think like an integrated marketer, not just an email marketer – this is something we have been harping on about for a good while…
Whitepaper – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI
Whitepaper:
The title says it all really…download here
Let us know what you think…
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Whitepaper – 10 Ways to Integrate Email Marketing and Social Media to maximise ROI
If over the next few days the snow (I suppose it will depend on whether it is the ‘wrong’ kind of snow or not!) makes your journey to work take a bit longer, or you can’t even get into the office, then one way to ease the frustration is to use that extra time productively by doing a quick swot up on 10 practical and proven ways to integrate Email Marketing and Social Media to maximise ROI. Download our Whitepaper
8 Best Practice Quick Tips for November
Here you go, in no particular order...
(1) Make it easy for users to tweet about your content
Make it easy for readers to tweet about your article, event, promotion etc in your email campaign – just add link to http://twitter.com/home?status=addmessagehere
(2) Up to 75% read transactional emails
Continuous Improvement
“When you reach the top, keep climbing” (Proverb)
The business management guru Peter Drucker (are we showing our age?) once said “If you can’t measure it, you can’t manage it”. The measurability of email marketing is certainly one of the key factors attributing to its growth over recent years.
Delivery
Best practice email marketing delivery including;
- Sender Reputation
- 10 year ISP relationships
- Feedback loops
- Domain Keys
- SPF Records
- Spam checking
- Add to safe sender
- Testing - A/B split, frequency, timing, subject lines, time
zones, copy, offers etc
Training & Coaching
- Your staff’s skills & approach often biggest single factor determining success
- Best practice workshops at both foundational and advanced levels
- Specialist B2B workshops
- Focus driven workshops to target training on identified priority areas
- System training on our Delivery & Reporting system - foundation & advanced
- Tailored, intensive, highly practical, live campaign planning
- Best practice examples
- Enjoyable and rewarding
- Range of delivery formats to suit your needs including facilitation workshops
- Plus, breakfast briefings, webinars, 1:1 coaching, video conferencing
The knowledge, skills and approach of the people who plan and implement your Email Marketing strategy and campaigns is normally the biggest single influencing factor on your level of success. Therefore it is a ‘no-brainer’ that putting in place the right training, coaching & mentoring is crucial to achieving the best results from Email Marketing.
Email Marketing Training Workshops Available
The workshops are tailored to the specific needs of our clients, in terms of their focus, content, duration and delivery formats.
