Resources:

Quick tip:
Use welcome email to gather info to start building recipients preference centre e.g. topics/products of most interest, preferred frequency
 
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Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
 
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What stands out for me from TFMA 2010?
A lady who appeared to have no quarms about blatantly queue jumping…
Lady sitting next to me who took off her shoes, the consequence was not pleasant…
Stuck in the tunnel on the tube with the annoucement “the train in front has lost its driver!”…
and some useful insights on Email Marketing…
In no particular order: