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Latest tweets- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
- Email_Ladder: Video on best practice for use of images in email http://t.co/8GDxjgtA #emailmarketing February 3, 2012
- Email_Ladder: Happy new year to everyone! #emailmarketing January 3, 2012
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Resource: 3 Steps to Grow Your B2B E-mail List More Effectively
Resource of the week:
“B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. However, most also say that their e-mail lists aren’t large enough to drive the volume of leads their sales organization needs” – this article looks at how to address that issue.
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