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Tip: Encourage conversations and then Evangelists will share

Posted on August 1, 2011 11:48 am
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Category: Design,Social Media,Tips & Resources
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Tip:

Actively encourage recipients to reply, provide a personal and swift response. Ask for suggestions and/or votes on future email newsletter topics, and include user generated content.

Alex Williams at eROI quoted – Once recipients believe you are listening, you will open up the doors to evangelists who will share content on other networks and provide positive word of mouth.

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Video: Incorporating Social into Email Marketing

Posted on April 22, 2010 9:33 am
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Category: Delivery,Design,Reporting,Social Media,Strategy,Tips & Resources,Videos
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Video:

Introduces three primary ways that people use to implement social into their email marketing efforts. They are: 1. Sharing with your network 2. Leveraging as a medium to incentivise current customer base 3. Business model: acquiring customers through referrals

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Resources: The inbox of the future is social

Posted on 9:27 am
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Category: Design,Social Media,Strategy,Tips & Resources
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Resources:

A snippet from the article “The implications of these inbox changes for our marketing efforts can be gleaned from an understanding of the wider issues behind these changes: unsurprisingly, the social web is the new factor in the rapid evolution of the inbox”. View full article.

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Video: Email and customer reviews

Posted on March 10, 2010 12:26 pm
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Category: Design,Strategy,Tips & Resources,Videos
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Video:

How you can use email to generate customer reviews, and then include user generated content (based on reviews) within your email to achieve maximum engagement…

My own comment; instead of your choice of top 10 products, why not send out email with top 10 customer rated products..?

To view full range of Email Marketing videos click here

 

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Tip: Do your email campaigns inc. user generated content?

Posted on March 2, 2010 10:14 am
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Category: Design,Tips & Resources
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Quick tip:

Use snippets of discussions taking place within your social network in email campaigns, as user generated content results in high engagement…

 

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