Twitter follow badge
Feedback form badge

Blog

Tip: Encourage conversations and then Evangelists will share

Posted on August 1, 2011 11:48 am

Tip:

Actively encourage recipients to reply, provide a personal and swift response. Ask for suggestions and/or votes on future email newsletter topics, and include user generated content.

Alex Williams at eROI quoted – Once recipients believe you are listening, you will open up the doors to evangelists who will share content on other networks and provide positive word of mouth.

* Receive automatic notification of new blog posts:  by email  /  by RSS

Video: Incorporating Social into Email Marketing

Video:

Introduces three primary ways that people use to implement social into their email marketing efforts. They are: 1. Sharing with your network 2. Leveraging as a medium to incentivise current customer base 3. Business model: acquiring customers through referrals

* Receive automatic notification of new blog posts:  by email  /  by RSS

Resources: The inbox of the future is social

Resources:

A snippet from the article “The implications of these inbox changes for our marketing efforts can be gleaned from an understanding of the wider issues behind these changes: unsurprisingly, the social web is the new factor in the rapid evolution of the inbox”. View full article.

* Receive automatic notification of new blog posts:  by email  /  by RSS

Video: Email and customer reviews

Posted on March 10, 2010 12:26 pm

Video:

How you can use email to generate customer reviews, and then include user generated content (based on reviews) within your email to achieve maximum engagement…

My own comment; instead of your choice of top 10 products, why not send out email with top 10 customer rated products..?

To view full range of Email Marketing videos click here

 

* Receive automatic notification of new blog posts:  by email  /  by RSS

* Receive automatic notification of new blog posts:  by email  /  by RSS

Tip: Do your email campaigns inc. user generated content?

Posted on March 2, 2010 10:14 am

Quick tip:

Use snippets of discussions taking place within your social network in email campaigns, as user generated content results in high engagement…

 

* Receive automatic notification of new blog posts:  by email  /  by RSS

* Receive automatic notification of new blog posts:  by email  /  by RSS

Sitemap