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Video – best practice for use of images in email
Video of the week:
A useful checklist to follow
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Video: Design email for success
Video:
Some brief advice on designing an effective email template
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Tip: How does your email look without images?
Tip of the week:
Is the core message still clear? What about the call to action?
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Video of the week: Images or text based?
Video of the week:
Images or text based email? The pro’s and con’s
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Tip: In email replies, ask them to add you to their address book
Quick tip:
How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book
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Tip: Use tables & background colours to make call to actions stand out
Quick tip:
If you design using tables you can use background colours & areas to make offers & call to actions to stand out, even when images are off…
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Tip: Make calls to actions stand out even without images
Quick tip:
If you design using tables you can use background colours & areas to make offers & call to actions to stand out, even when images are off…
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* Receive automatic notification of new blog posts: by email / by RSS
Tip: DO use alt tags, DON’T use bland text descriptions!
Quick tip:
Do use ALT tags for images, and don’t use bland text descriptions like logo, offer etc, rather be specific & motivate e.g. 25% discount until Friday…
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* Receive automatic notification of new blog posts: by email / by RSS
Tip: What does your email look like with no images shown?
Quick tip:
It is possible that at least 2 out of every 3 recipients will not have images on by default, so make sure you design your email to work without the images displayed.
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* Receive automatic notification of new blog posts: by email / by RSS
Video: How good do your emails look with images off?
Video:
Are you preparing for your emails to look great without images on? Includes analysis of some real life examples…
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