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Video – best practice for use of images in email

Posted on November 21, 2011 10:03 am

Video of the week:

A useful checklist to follow

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Video: Design email for success

Posted on May 4, 2011 12:22 pm

Video:

Some brief advice on designing an effective email template

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Tip: How does your email look without images?

Posted on December 10, 2010 11:58 am

Tip of the week:

Is the core message still clear? What about the call to action?

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Video of the week: Images or text based?

Posted on August 5, 2010 11:09 am

Video of the week:

Images or text based email? The pro’s and con’s

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Tip: In email replies, ask them to add you to their address book

Quick tip:

How do I get more recipients to safelist us? Well, firstly respond to direct email replies, and ask them to add you to their address book

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Tip: Use tables & background colours to make call to actions stand out

Posted on April 14, 2010 8:44 pm

Quick tip:

If you design using tables you can use background colours & areas to make offers & call to actions to stand out, even when images are off…

 

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Tip: Make calls to actions stand out even without images

Posted on April 13, 2010 4:41 pm

Quick tip:

If you design using tables you can use background colours & areas to make offers & call to actions to stand out, even when images are off…

 

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Tip: DO use alt tags, DON’T use bland text descriptions!

Posted on April 12, 2010 11:06 am

Quick tip:

Do use ALT tags for images, and don’t use bland text descriptions like logo, offer etc, rather be specific & motivate e.g. 25% discount until Friday…

 

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Tip: What does your email look like with no images shown?

Posted on April 8, 2010 6:01 pm

Quick tip:

It is possible that at least 2 out of every 3 recipients will not have images on by default, so make sure you design your email to work without the images displayed.

 

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Video: How good do your emails look with images off?

Posted on February 17, 2010 10:15 am

Video:

Are you preparing for your emails to look great without images on? Includes analysis of some real life examples…

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