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Blog
Video – Calculating email loyalty revenue
Video of the week:
There are ways to calculate metrics that will help you measure how your email newsletters are influencing loyalty revenue growth
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Resource of the week: 3 Ways to Get the Most From Triggered Messages
Resource of the week:
Examples of email marketing automation that can really work, but be warned, you can’t set it up and then just forget about it. You need to monitor and constantly adapt to get the best results.
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Tip of the week – Transactional emails = great opportunity
Tip of the week:
Use transactional emails – they normally have the highest open rates (75% or more).
Transactional emails – opportunity to up or cross sell, send offer on next purchase, ask for a review, send a feedback survey.
With transactional emails don’t just focus on the next sale, but on building a long term & loyal relationship, and on generating referrals.
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Resources: Is the high ROI of email making us lazy?
Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?
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Resources: Using link tracking & “Progressive Profiling” to improve relevance
Resources:
An article that looks at using link tracking and what they call “progressive profiling” (using brief polls to gather more data on your email recipients), and how they can enhance relevance. This by the way, in turn can boost reputation and deliverability. View article
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Resources: When they buy, it’s just the start…
Resources:
Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Tailor emails to purchases, clicks, & lifecycle stage
Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
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Resources: Simple intro to segmentation
Resources:
A brief and simple introduction to segmentation.
Good to see it encourages readers to segment on factors other than just demographic criteria, such as transactional data, click stream analysis etc which in our experience produces even better results…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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