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Blog
Resource of the week: 3 Ways to Get the Most From Triggered Messages
Resource of the week:
Examples of email marketing automation that can really work, but be warned, you can’t set it up and then just forget about it. You need to monitor and constantly adapt to get the best results.
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Video of the week:
An effective welcome email is one that helps build an active email following by engaging and retaining new sign ups, and one that also drives additional sales.
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Tip of the week: How often should we send emails?
Tip of the week:
How often should we send emails? As often as you have something to say of real value and relevance – if that is only once a month, then so be it!
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Tip: Segment & test based on corporate vs web based email
Quick tip:
Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc
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Tip: Test to find the best time for you to send emails
Quick tip:
Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc
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Resources: When is the best time to send an email?
Resources:
A few helpful comments on a much debated topic! View short article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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