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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Tip: Monitor open trends, then segment & send at similar times
Quick tip:
Monitor when recipients open your emails, identify trends, and then segment and test sending at similar times…
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* Receive automatic notification of new blog posts: by email / by RSS
Tip: Does your email need images & colour?
Quick tip:
Ask yourself the question, does my email need images & colour? If not, test using a plain text version. Can work well for surveys & events…
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* Receive automatic notification of new blog posts: by email / by RSS
Tip: What does your email look like with no images shown?
Quick tip:
It is possible that at least 2 out of every 3 recipients will not have images on by default, so make sure you design your email to work without the images displayed.
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Video: From name & subject line key to engagement
Video:
Short video, in which Janine Popick, CEO of Vertical Response, reminds us that the from name & subject line are two critical factors that influence the level of engagement with our email campaigns…
To view full range of Email Marketing videos click here
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Tip: Before big changes, do sample email tests & monitor results
Quick tip:
Before making any big change to your email communications, do sample tests, monitor complaints, unsubscribe rates – as may affect your sender reputation
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Resources: Email testing, worth it or too much hassle?
Resources:
Short article on why testing is worth the extra effort…good tangible examples of the results that can be achieved – click here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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* Receive automatic notification of new blog posts: by email / by RSS
