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Blog
Video: Email testing (Email Insider Summit 09)
Video of the week:
Looks at what some top email marketers are doing in terms of effective testing.
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Tip: Segment & test based on corporate vs web based email
Quick tip:
Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc
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Tip: Test to find the best time for you to send emails
Quick tip:
Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc
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Video: How to write email subject lines that achieve the most click-through
Video:
How to write email subject lines that achieve the most click-through
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Tip: Volume of email – what to ask, what not to ask
Quick tip:
Don’t ask how many more emails can we send before we alienate subscribers, rather ask how can we send more highly relevant & targeted emails
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Resources: What words should we avoid in subject lines?
Resources:
Alchemy Worx ran some tests, the findings of which appear to challenge the conventional thinking – so do ISP’s take much notice of subject line content any more?
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Tip: Nature of subject lines needed may change over time
Quick tip:
Nature of subject lines may change, e.g. in early stages when brand awareness is low, focus on your core product or service & its benefits
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Tip: Distribute clicks more evenly with a 2nd call to action above the fold
Quick tip:
If you want to distribute clicks more evenly, change design so that a secondary call to action & associated content is above the fold
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