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Blog
Tip: More advice on Email surveys
Tip of the week:
Some more quick pointers on email surveys:
- be honest & realistic about the time it will take
- try to include personal motivation within subject line or opening text on landing page
- resist the temptation to mix with other marketing offers and messages
- offer an incentive, does not have to be financial
- send follow up reminders, many won’t act on your first request
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Tip: Email surveys – keep them simple
Tip of the week:
- try to keep to a couple of minutes max
- over 12 questions, and the response normally fall considerably
- with longer surveys, users tend to skip questions, or answer without proper consideration (therefore a quality issue)
- ask only what you need to know, not what would be nice to know
- break questions over several pages
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Platform tip: Easily create Surveys & Forms
Delivery & Reporting platform tip:
Surveys are a great way of listening & engaging with clients, & building new contacts.
Our survey tool, which is part of our email marketing delivery & reporting platform, can be used to create questionnaires, forms for feedback, download requests & data capture etc.
We provide a survey and form design & build service, based on best practice.
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Tip: Does your email need images & colour?
Quick tip:
Ask yourself the question, does my email need images & colour? If not, test using a plain text version. Can work well for surveys & events…
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* Receive automatic notification of new blog posts: by email / by RSS
Quick tip: Email Surveys work well
Quick tip:
Email surveys work well – keep them short, mix question types (not too many open ended), test subject lines, offer an incentive/reward.
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
