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Resources of the week: Acquisition, subject lines, social media + more

Resources of the week:

Four Missed Opportunities for Acquiring E-mail Subscribers

Do Pretty Girls Read E-mail?

The Future of Social and E-Mail Integration – eMarketer

Truncation traps: 3 more subject line lessons

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Video: How to write email subject lines that achieve the most click-through

Posted on May 19, 2010 2:48 pm

Video:

How to write email subject lines that achieve the most click-through

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Resources: What words should we avoid in subject lines?

Posted on April 23, 2010 5:07 pm

Resources:

Alchemy Worx ran some tests, the findings of which appear to challenge the conventional thinking – so do ISP’s take much notice of subject line content any more?

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Tip: Nature of subject lines needed may change over time

Posted on April 22, 2010 9:21 am

Quick tip:

Nature of subject lines may change, e.g. in early stages when brand awareness is low, focus on your core product or service & its benefits

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Video: From name & subject line key to engagement

Posted on April 7, 2010 3:37 pm

Video:

Short video, in which Janine Popick, CEO of Vertical Response, reminds us that the from name & subject line are two critical factors that influence the level of engagement with our email campaigns…

To view full range of Email Marketing videos click here

 

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