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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Blog
Tip: Using email marketing to promote your social media networks
Posted on February 18, 2011 8:32 am
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Category: Design,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / Social Media / twitter /
Tip of the week:
Include a link to your twitter & facebook pages within your email campaign. Try brief descriptive text to turn it into a ‘call to action’ e.g. Follow us on Twitter, Subscribe to our YouTube channel
Explain how they will benefit from following you e.g ’5 reasons to become a facebook fan’
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Resource: 17 digital trends for 2011
Posted on January 7, 2011 10:12 am
Category: Strategy,Tips & Resources
Tags: integrated marketing / mobile marketing / Social Media / Strategy / system integration /
Tags: integrated marketing / mobile marketing / Social Media / Strategy / system integration /
Resource:
17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein
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Resource: 7 “profit practices” any e-mail marketer should follow
Posted on November 25, 2010 2:27 pm
Category: Best Practice,Strategy,Tips & Resources
Tags: frequency / ROI / Social Media / Strategy / transactional /
Tags: frequency / ROI / Social Media / Strategy / transactional /
Resource of the week:
Click here for article
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Resource: Socially connected maybe, but what about valued relationships with your subscribers?
Posted on October 13, 2010 4:38 pm
Resource:
Stephanie Miller looks at this issue, and provides some suggestions to boost engagement
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Resources of the week: Acquisition, subject lines, social media + more
Posted on June 23, 2010 6:35 pm
Category: Design,Social Media,Strategy,Tips & Resources
Tags: list building / segmentation / Social Media / subject lines / testing /
Tags: list building / segmentation / Social Media / subject lines / testing /
Resources of the week:
Four Missed Opportunities for Acquiring E-mail Subscribers
The Future of Social and E-Mail Integration – eMarketer
Truncation traps: 3 more subject line lessons
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Resource of the week: Tread Carefully With Social Networking in E-mail
Posted on June 15, 2010 11:45 am
Category: Delivery,Design,Reporting,Social Media,Tips & Resources
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Resource of the week:
Some cautionary words on implementing social networking within email – a useful counter balance to lots of content on this subject.
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Video: The battle between social media & email – or should that read the ‘convergence between’ ?
Posted on June 3, 2010 6:30 pm
Category: Design,Reporting,Social Media,Strategy,Tips & Resources,Videos
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter /
Video of the week:
Range of stats and quotes to get you thinking.
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Whitepaper: Email & Social Media, 10 ways to maximise ROI
Posted on June 1, 2010 11:21 am
Category: Best Practice,Design,Social Media,Strategy,Tips & Resources,Whitepapers
Tags: design & content / facebook / integrated marketing / linkedin / ROI / segmentation / Social Media / twitter /
Tags: design & content / facebook / integrated marketing / linkedin / ROI / segmentation / Social Media / twitter /
Email Marketing Whitepaper:
Have you downloaded our whitepaper on “10 Ways to Integrate Email Marketing and Social Media to maximise ROI” ?
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Video: Incorporating Social into Email Marketing
Posted on April 22, 2010 9:33 am
Category: Delivery,Design,Reporting,Social Media,Strategy,Tips & Resources,Videos
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Tags: design & content / facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Video:
Introduces three primary ways that people use to implement social into their email marketing efforts. They are: 1. Sharing with your network 2. Leveraging as a medium to incentivise current customer base 3. Business model: acquiring customers through referrals
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Resources: The inbox of the future is social
Posted on 9:27 am
Category: Design,Social Media,Strategy,Tips & Resources
Tags: facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Tags: facebook / integrated marketing / linkedin / Social Media / twitter / user generated /
Resources:
A snippet from the article “The implications of these inbox changes for our marketing efforts can be gleaned from an understanding of the wider issues behind these changes: unsurprisingly, the social web is the new factor in the rapid evolution of the inbox”. View full article.
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