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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Tip: Volume of email – what to ask, what not to ask
Quick tip:
Don’t ask how many more emails can we send before we alienate subscribers, rather ask how can we send more highly relevant & targeted emails
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Resources: Segmentation and device (e.g. iPad) buyers!
Resources:
Jeanniey Mullen shares a few characteristics of device buyers and argues why you should consider them as key targets for your next e-mail campaign
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Tip: Monitor open trends, then segment & send at similar times
Quick tip:
Monitor when recipients open your emails, identify trends, and then segment and test sending at similar times…
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Resources: Using link tracking & “Progressive Profiling” to improve relevance
Resources:
An article that looks at using link tracking and what they call “progressive profiling” (using brief polls to gather more data on your email recipients), and how they can enhance relevance. This by the way, in turn can boost reputation and deliverability. View article
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Resources: When they buy, it’s just the start…
Resources:
Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Make sure you have a re-activation programme
Quick tip:
Devise an email re-activation programme, for recipients who have not taken any action in your emails for a while. Create a dialogue, ask why! Gain invaluable feedback.
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Tip: Give recipients access to a preference centre
Quick tip:
Give your recipients access to a preference centre, where they can specify desired content, format, frequency, channels etc
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Tip: Use welcome emails to identify & build preferences
Quick tip:
Use welcome email to gather info to start building recipients preference centre e.g. topics/products of most interest, preferred frequency
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Tip: Tailor emails to purchases, clicks, & lifecycle stage
Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
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Resources: Simple intro to segmentation
Resources:
A brief and simple introduction to segmentation.
Good to see it encourages readers to segment on factors other than just demographic criteria, such as transactional data, click stream analysis etc which in our experience produces even better results…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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