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Blog
Video: Top Tips for maximizing your email marketing efforts
Video of the week:
Summary points from a webinar on maximizing your email marketing efforts:
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Tip: Intelligent inboxes – segmentation & targeting just got more important
Tip of the week:
Intelligent inboxes in gmail, hotmail & yahoo – means better segmentation & targeting is more important than ever!
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Tip: Behind an email address is a real person
Tip of the week:
Remember, behind an email address, is a real person, with a job to do, or personal needs and interests to meet.
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Tip of the week – Transactional emails = great opportunity
Tip of the week:
Use transactional emails – they normally have the highest open rates (75% or more).
Transactional emails – opportunity to up or cross sell, send offer on next purchase, ask for a review, send a feedback survey.
With transactional emails don’t just focus on the next sale, but on building a long term & loyal relationship, and on generating referrals.
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Tip: Segment & test based on corporate vs web based email
Quick tip:
Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc
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Resources: Is the high ROI of email making us lazy?
Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?
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Tip: Volume of email – what to ask, what not to ask
Quick tip:
Don’t ask how many more emails can we send before we alienate subscribers, rather ask how can we send more highly relevant & targeted emails
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