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Blog
Tip of the week – Transactional emails = great opportunity
Tip of the week:
Use transactional emails – they normally have the highest open rates (75% or more).
Transactional emails – opportunity to up or cross sell, send offer on next purchase, ask for a review, send a feedback survey.
With transactional emails don’t just focus on the next sale, but on building a long term & loyal relationship, and on generating referrals.
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Tip of the week: Harness the benefits of marketing automation in email
Tip of the week:
Harness the benefits of marketing automation in email marketing by using triggered campaigns – based on events, timing, dates, stage in customer lifecycle, behaviour etc
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Resources: Is the high ROI of email making us lazy?
Resources:
Are we really driving our own marketing efforts towards one-to-one marketing communications, or is the high ROI of email marketing still making us lazy?
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Resources: To encourage ex customers back, you must understand why they left!
Resources:
Emailing lost customers is good practice, to gain feedback, seek to win back etc, but make sure you don’t make the same mistakes as the example in this short article
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Resources: Using link tracking & “Progressive Profiling” to improve relevance
Resources:
An article that looks at using link tracking and what they call “progressive profiling” (using brief polls to gather more data on your email recipients), and how they can enhance relevance. This by the way, in turn can boost reputation and deliverability. View article
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Resources: When they buy, it’s just the start…
Resources:
Think of an initial purchase as the first step in a relationship that can produce additional sales, good will and high engagement levels. Read the article…
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Make sure you have a re-activation programme
Quick tip:
Devise an email re-activation programme, for recipients who have not taken any action in your emails for a while. Create a dialogue, ask why! Gain invaluable feedback.
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Tip: Tailor emails to purchases, clicks, & lifecycle stage
Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
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Tip: Transactional emails, don’t just think order confirmations
Quick tip:
Transactional emails – great potential to up sell and cross sell, but don’t just think of order confirmations; are you capitalising on opportunities from other service based emails as well?
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