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Blog
Tip of the week – Transactional emails = great opportunity
Tip of the week:
Use transactional emails – they normally have the highest open rates (75% or more).
Transactional emails – opportunity to up or cross sell, send offer on next purchase, ask for a review, send a feedback survey.
With transactional emails don’t just focus on the next sale, but on building a long term & loyal relationship, and on generating referrals.
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Tip: Monitor open trends, then segment & send at similar times
Quick tip:
Monitor when recipients open your emails, identify trends, and then segment and test sending at similar times…
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
Quick tip: Open rates of limited use?
Quick tip:
Open rates are of limited use, especially with image blocking, so be wary of making strategic decisions based on this metric alone…
* Receive automatic notification of new blog posts: by email / by RSS
* Receive automatic notification of new blog posts: by email / by RSS
