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Resource: 17 digital trends for 2011


Resource:

17 digital marketing trends for 2011, by Econsultancy CEO Ashley Friedlein

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Resource of the week: What are smart email marketers doing to get ready for the mobile revolution?


Resource of the week:

No matter what size your company is or what product you offer, chances are very high that within the next 24 months, more than half of your e-mail database will be reading the e-mails you send to them while they are “on-the-go.” This article includes some pro-active steps to get ready for this.

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Resource of the week: Ready for the mobile revolution?

Resource of the week:

As an email marketer, are you ready for the mobile revolution?

More than 1 billion consumers are expected to access their e-mail on mobile phones by 2013, up from 200 million last year. Email marketers must be ready

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Resources: 5 tools to improve your Email Marketing (Silverpop)

Resources:

The 5 areas are: social sharing, use of web analytics, optimum send times, using SMS and email and focusing on metrics that really measure engagement. To view Silverpop article – click here

Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc

 

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Resources: Email marketers must take a multi-channel approach

Resources:

Mainly with the retail market in mind, this article (fuller report available) highlights the need for email marketers to take a multi-channel approach – click here

Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc

 

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Video: Is the efficacy of email going down in the face of SMS or Social Media?

Video:

Interviews with leading experts at the MarketingSherpa Email Summit 2010 who give their answers to this question…

To view full range of Email Marketing videos click here

 

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Resources: Social, Mobile & Email – Friends or Archenemies?

Resources:

Why Social, Mobile, and Email are Friends not Archenemies!

Includes a number of suggestions on why email use is in fact on the rise… – access article here

Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc

 

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Resources: Two on integration with Email Marketing

Resources:

We continue with this month’s blog theme – Integrating Email Marketing and Social Media – and it seems to be a top priority for Marketers in 2010. Here are 2 points to consider, with part two to follow: click here

The second article looks wider, so as well as touching on the subject of how to integrate email marketing and social media, it also highlights the power of combining email marketing and mobile marketing click here

 

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Quick tip: Design with mobile users in mind

Posted on November 5, 2009 7:07 pm

Quick tip:

Increasingly users (in B2B can be as high as over 60%) will be viewing using mobile devices, so design with this in mind…

 

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