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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Tip: Tailor emails to purchases, clicks, & lifecycle stage
Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
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Chesterton Humberts – Metrics improve by 100%
Chesterton estate agents have over 20 offices across London, and we have been working with them for over 3 years. In January 2009, they merged with Humberts, so now have a large office network in the UK, as well as their international offices in Europe, Asia, Australasia, and the Middle East.
Working with Chesterton Humberts we have employed advanced segmentation and behavioural marketing techniques, and achieving maximum relevance ensures high user engagement – read our case study
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* Receive automatic notification of new blog posts: by email / by RSS
Quick tip: Link frequency with web visitors behaviour
Quick tip:
Tie in frequency to web visitors behaviour i.e. more frequent/heavier site users are likely to be happy with higher volume of emails…
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* Receive automatic notification of new blog posts: by email / by RSS
Quick tip: It pays to integrate web analytics & email data
Quick Tip:
Integrating web analytics and email marketing data can increase revenue 4 times (Forrester report)…
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* Receive automatic notification of new blog posts: by email / by RSS
