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Blog
Video – Calculating email loyalty revenue
Video of the week:
There are ways to calculate metrics that will help you measure how your email newsletters are influencing loyalty revenue growth
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Video: Tracking revenue from email campaigns
Video of the week: Tracking revenue from email campaigns
Looks at 2 ways of tracking revenue from an email…
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Tip: Segment & test based on corporate vs web based email
Quick tip:
Try segmenting and testing different send times based on corporate vs web based email clients such as gmail, windows live/hotmail etc
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Tip: Test to find the best time for you to send emails
Quick tip:
Best time to send? You must test. Try split tests based on past data on day/time of signup, trial request, previous opens and clicks etc
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Resources: To encourage ex customers back, you must understand why they left!
Resources:
Emailing lost customers is good practice, to gain feedback, seek to win back etc, but make sure you don’t make the same mistakes as the example in this short article
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Resources: When is the best time to send an email?
Resources:
A few helpful comments on a much debated topic! View short article here
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Resources: Using link tracking & “Progressive Profiling” to improve relevance
Resources:
An article that looks at using link tracking and what they call “progressive profiling” (using brief polls to gather more data on your email recipients), and how they can enhance relevance. This by the way, in turn can boost reputation and deliverability. View article
Click here for more Email Marketing resources inc. videos, bookmarks, tips, polls etc
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Tip: Tailor emails to purchases, clicks, & lifecycle stage
Quick tip:
Achieve maximum relevance by ensuring your email campaigns are tailored to purchase history, clickstream data, customer lifecycle stage etc
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