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Latest tweets- Email_Ladder: Emails with social sharing buttons have a 115% higher click through rate http://t.co/xkpRpGGP #emailmarketing March 19, 2012
- Email_Ladder: Email healthcheck and surgeries - improve your 2012 results http://t.co/gQ9KQfTd #emailmarketing March 19, 2012
- Email_Ladder: Another video, this time on calculating email loyalty revenue http://t.co/r5gfJxAq #emailmarketing February 3, 2012
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Blog
Tip: Encourage sign ups with discounts or exclusive content
Posted on May 7, 2010 10:13 am
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Quick tip:
To encourage email sign ups, put sign up form above the fold on every web page, plus try offering discounts, or exclusive content
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Tip: Sign up – you will have to sell it to them!
Posted on April 23, 2010 5:04 pm
Quick tip:
Statement of fact – most website visits are not actively seeking to sign up to your enewsletters etc So you have the task to sell it to them
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Tip: Offer alternative channels to unsubscribers…
Posted on April 7, 2010 3:29 pm
Quick tip:
You may also keep unsubscribers by offering alternative channels such as RSS, twitter, facebook page, mobile etc
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* Receive automatic notification of new blog posts: by email / by RSS
Tip: Give frequency choice to keep subscribers…
Posted on April 6, 2010 11:44 am
Quick tip:
To keep hold of subscribers, allow them to choose their preferred frequency…
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Tip: Provide subscriber only content to maximise opt-ins
Posted on March 23, 2010 2:17 pm
Quick tip:
Struggling to gain new email opt-ins? Offer to provide some subscriber only content, be exclusive!
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Tip: Capture email addresses at every opportunity
Posted on March 18, 2010 6:10 pm
Quick tip:
Are you capturing email addresses at every opportunity? In person, on the phone, at events, on your site, during a purchase or negotiation. Are your staff fully briefed?
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* Receive automatic notification of new blog posts: by email / by RSS
Tip: Capture email addresses at every opportunity!
Posted on March 17, 2010 3:40 pm
Quick tip:
Are you capturing email addresses at every opportunity? In person, on the phone, at events, on your site, during a purchase or negotiation… Are your staff fully briefed?
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* Receive automatic notification of new blog posts: by email / by RSS
Tip: Participate socially, engagement & opt-in lists will grow
Posted on March 1, 2010 12:30 pm
Category: Social Media,Strategy,Tips & Resources
Tags: integrated marketing / list building / Social Media /
Tags: integrated marketing / list building / Social Media /
Quick tip:
Actively participate & add value within your target audience’s social space, then as a trusted source, engagement & opt-in lists will grow…
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* Receive automatic notification of new blog posts: by email / by RSS
Resources: Maximising list growth, use of sign-up language
Posted on February 12, 2010 10:54 am
Resources:
Have you put a sign up form to capture email addresses on your website some while back, and not given much if any thought to it recently? Easily done. But are you maximising new sign up volumes? Here is a useful article that raises a few things to consider…
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Quick tip: How to extend your reach, build your opt-in lists
Posted on February 11, 2010 2:30 pm
Category: Social Media,Tips & Resources
Tags: facebook / linkedin / list building / Social Media / twitter /
Tags: facebook / linkedin / list building / Social Media / twitter /
Quick tip:
Are you actively promoting social sharing of your email campaign content? Forward to a friend features may result in a handful of new contacts, but a Silverpop “Share to Social” study found that share to social resulted in the sharing of content with 150-200 people on average.
The same study reported that share to social use in email campaigns results in a 24% increase in reach on average.
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